Over The Influence Dec 12, 2019 ... themselves became influencers. In fact, NYMag reported that Condé Nast employees were receiving so many requests for sponsored content on their Instagram pages, the company recently said it needed to handle all brand deals and would take a cut. In early 2017, The Wall Street Journal reported that YouTube star PewDiePie had made anti-Semitic jokes and referenced Hitler in his videos. Google and Disney quickly cut ties with him, with The New York Times noting that the episode "raised questions about the ...
High Society Sep 17, 2019 ... needs. The track lists and horoscopes will change each month, encouraging subscribers to continually tune in while offering a fun dose of star-personalization.UniqloLast fall, Japanese clothing retailer Uniqlo debuted Uniqlo IQ, a machine-learning digital voice concierge that is fully integrated into the brand’s smartphone app via the Google Dialogflow conversational interface. When shopping or browsing with the app, users can use this voice assistant to search for specific Uniqlo pieces, talk to ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... , and makeup. Sneaker companies have been especially eager to experiment with AR: both Nike and Adidas had AR plays in 2018. Home and furniture stores like IKEA and Home Depot use AR to give customers a quick glimpse at home improvement projects. Even Google recently announced that it was adding augmented reality to its search. Still, it's a relatively new phenomenon that many customers have yet to interact with. The desire to see more AR is growing; 15% of UK youth and 13% of U.S. youth would like ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... Google Image Search in late 2018, allowing consumers to search for specific items in any given photo. Users tap a series of dots in the photo to highlight the item or use their fingers to draw around it. This triggers a Google search for related photos, videos, or websites where the item appears, making it easy for consumers to then purchase the product.PinterestLast year, Pinterest updated its e-commerce features to make it even easier for users to shop products on the site. The updates included up ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... how their strategy enables this goal. As a brand, you need to make sure that you’re not just giving consumers the best price on the market; you should also consider how rewards and incentives can foster a deeper connection between brand and customer, increase the relevance of a brand within its category, and drive continued consumer advocacy well into the future. Take Google: the company recently bundled a Google Nest Hub, Google Home Mini, and GE C-Life Smart Bulb together for only $99, knowing ...
Tech Truths Mar 21, 2019 ... for more purposes when compared to their older counterparts.Which of the following types of smart/wifi connected devices, if any, do you currently have or are you interested in having in your householdI Currently Have This Summary Smart entertainment device (e.g., Sonos speakers, LG smart TV) | Smart digital assistant device (not your phone) (e.g., Google Home, Amazon Alexa) | Wifi connected home camera (e.g., Nest Cam, Amazon Cloud Cam) | Smart home environment devices (e.g., Nest Thermostat ...
On The (Im)pulse Dec 09, 2018 ... trip there, will be able to fully leverage advantages in terms of loyalty and spend from young consumers who are looking to reduce the pain points associated with spontaneous travel wherever possible.BRANDS HELPING YOUTH GRAB ‘N’ GOThe increased proliferation of tools, social cachet, and heightened sense of adventure that facilitate spontaneous travel purchases are reaffirmed by a statistic from Google that shows that travel-related searches for “today” and “tonight” on mobile have increased by 150 ...
Tricks Of The Trade-Off Sep 23, 2018 ... scale, brands need to highlight the benefit people will get out of giving up their data and lessen the drawbacks by making them feel that their data is in good hands.I really like voice activated devices that can be used to automate our lives and create a smart home, but there is one caveat and it's that with the more technology you introduce in your home, the less privacy you have. My Google Home collects my data to personalize my experience and I know that means the data it collects won't always ...
Innovation Halo Sep 21, 2018 ... app, Pebble smartwatch app, or via voice ordering with Dom. In 2016, it began allowing consumers to also order using Amazon Alexa, Apple Watch, Facebook Messenger, and Google Home.2017: Domino's Tracker & IFTTT Integration Domino's partnered with IFTTT, a free online service that allows users to create connections among digital devices and have certain events in one device trigger other events in another device. This allows IFTTT users to sync with the Domino's Tracker, which monitors the progress ...
Data Mine Sep 19, 2018 ... location on Snap Map, but often it’s as simple as agreeing to an app’s terms and conditions or allowing a website to track cookies, which the majority of youth (61% in the UK and 53% in the U.S.) say they generally don’t pay attention to. In order to use the tools they want to use in their day-to-day life, be it Snapchat, Instagram, Google, or Venmo, young people understand that they’re willingly signing over their personal information, and they’re not all that concerned about it because they’re so ...
