GPS (Global Positioning Success) Sep 18, 2014 global marketing ... Explore marketing campaigns that resonate with Ys around the world as they reflect their generation’s attitudes, preferences, and behaviors.Young consumers around the world have more commonalities today than ever before, including shared sentiments on how they want brands to reach them. As a result, numerous concepts, themes, and issues stand out as universally resonant among Global Ys (GYs). We’ve identified the “best of” marketing campaigns from around the world and offer a GPS—Global ...
Numbers Game Mar 20, 2017 technology quantified self sports ... breathing, while a companion app offers a personalized coaching experience with visual and audio feedback.Polar Team Pro Shirt The Polar Team Pro Shirt integrates Polar’s proprietary heart rate technology directly onto the fabric as well as provides GPS technology via a corresponding sensor. Available in March 2017 for team sports, Polar Team Pro Shirt allows coaches to gain insight into their players’ effort, speed recovery, and other metrics throughout the season.Prama Prama is an intelligent and ...
Pairing Off Dec 02, 2015 global relationships apps dating ... how your brand can create tools that help engineer serendipity for them. - ON/OFF APPS - HAPPN Launched in France in 2013, Happn has since become one of the fastest growing startups in the mobile dating category. Now available around the globe, the app leverages GPS tracking to show members a list of other members nearby, including information like how often they’ve passed by one another and a map pinpointing the locations. Users express interest by pressing a heart button; when such is ...
BMS Takeaways Jun 17, 2015 health & wellness marketing ... Anna Kendrick playfully poke fun at wellness.Tapping into Ys’ desire to track their fitness efforts and compete against each other via digital tools, World Wildlife Fund Russia created the Tiger Running Challenge, in which people can connect their running apps to Run4Tiger.com and see if they can beat actual Amur Tigers fitted with GPS trackers. They can also follow other players on Twitter with the hashtag #Run4Tiger. If runners lose to the cat, they automatically must donate to the ...
The Community Well Jun 02, 2015 health & wellness social life experiences fitness friends social media ... exercise, class, or instructor SOCIAL CHATTER ABOUT WELLNESS OVER TIME The conversation around social fitness (e.g., hashtags like #gymlife, #transformationtuesday, #fitspiration) gained momentum in 2010 with a Twitter account called #runchat about a community of runners. In 2012, the conversation evolved into talking about products that enhanced consumers’ performance, such as Nike shoes and Garmin GPS watches. In 2013, healthy eating entered the discussions, as well as body perfection. By 2014 ...
Life Skills Mar 10, 2015 education gen z play technology hobbies ... “supervisor” who makes the call on fulfillment, and the amount of money they will be charged if they don’t honor the task at hand—the latter of which goes to the company’s founders. BETTERMETask app BetterMe tracks accomplishment both through specified time deadlines and a GPS check-in system. When a user fails to hold true to their self-promise, the app publicly shames them on Facebook.Mailbox organizes incoming mail into three categories (those to trash, those to save for later, and those to keep), as ...
Best of Digital Marketing Dec 17, 2014 marketing technology apps augmented reality Digital Intimacy ... favorable impact. Listening to music via headphones while walking down the street can be dangerous since wearers aren’t fully alert to the sounds of traffic around them. To solve this problem, VICE introduced Mutesic, an app that plays music and syncs with GPS to detect busy intersections, to Chinese audiences. When approaching dangerous areas, the service turns the music down for users to focus on ambient warning sounds, and then turns the music up again after they pass by. Earlier this year, Diageo ...
The Privacy Premium Dec 11, 2014 technology anonymous privacy security social media ... both the front and rear cameras, while the app features an encrypted, password-protected photo storage gallery.Mobile phone accessory OFF Pocket uses patented signal blocking technology to block wireless signals, including Wi-Fi, Bluetooth, GPS, cellular, iBeacon, text, and data connections.The Privacy Gift Shop is a traveling pop-up store that sells privacy and countersurveillance products, like anti-drone detection hoodies. - PRIVACY NETWORKS AND CHATROOMS - Ad-free social network Ello is ...
Outer Limits Jun 04, 2014 media & entertainment movies music style TV ... MARKETINGLast year, AXE launched the AXE Apollo Space Academy, an online contest to send 23 winners to the edge of space with Space Expedition Corp. After the online component, 100 people were sent to the Axe Apollo Space Camp in Florida to compete in space-simulation challenges for a seat on the ship. KLM Royal Dutch Airlines hosted a “Claim Your Place in Space” contest, in which a GPS-enabled balloon was launched in the Nevada Desert, and fans were tasked with guessing the height and location of the ...
Consumed Innovations Mar 20, 2014 retail technology apps branding mobile ... marketing involved running an ad alongside a competitor’s, or in the vicinity of a rival brand’s outpost. Mobile-enabled geoconquesting takes the tactic to a new height of real-time engagement. By creating a geo-fence, or a GPS-enabled boundary, around a nearby competitor’s location, brands can push promotions and deals to consumers in an effort to lure them out of the competition’s territory and into their own stores. The effort presents a somewhat more aggressive approach to beacon technology and ...
