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Macrotrends

Green Rush

... marijuana use, and some (Alaska, Colorado, Oregon, and Washington) have even legalized possession—Gen Ys’ open-minded nature and tremendous spending power are highly influential factors in this shift. From marijuana delivery services to creative cannabis food and beverages, young entrepreneurs are leading the so-called Green Rush that is moving pot away from its patchouli-and-bongwater-soaked reputation and rebranding it as a legitimate, modern lifestyle product that offers benefits complementary to ...

Live, Not Buy: Gen Z Activism

... care about this cause. In addition to recycling, 33% of U.S. Zs are engaging in green behaviors (e.g, conserving water) versus 24% of U.S. Ys. This is significantly higher among Zs today than in Cassandra’s 2016 Impact Report, in which 22% of Zs reported engaged in green behaviors. (As in the U.S., slightly more UK Zs have done this than UK Ys—31% versus 26%, respectively.) As this cohort has learned more about climate issues, matured, and increased in number, they have grown more likely to ...

Life For Like

... influencer categories, like sustainability influencers, vegan influencers, and mental health influencers, whose platforms are based around bringing education and awareness around their specific causes. Influencers like Rob Greenfield of @robjgreenfield and Kathryn Kellogg of @going.zero.waste have created platforms based entirely around their work as sustainability advocates, showcasing their lifestyle choices and offering tips and tricks to encourage their followers to live more eco-friendly lives ...

To Your Heart's Content

... "nine essential nutrients most women are lacking." Each segment featured a visually stimulating action—like yellow liquid slowly pouring onto a white surface, gently spreading makeup powder with a finger, and carefully brushing green paint—with one of the nutrients overlayed in text. The only sound in the minute-long video was that of each motion: brushing, dripping, spreading. The Facebook video garnered hundreds of comments, with people noting how satisfying it was to watch and how ...

High Society

... , mainstream adoption in the way that marijuana—and with it, CBD—has (see Green Rush to explore Cassandra’s first dedicated macrotrend to youth’s rebranding of marijuana). The confluence of modern youth’s destigmatization of the use of weed—via this cohort’s allegiance to wellness as well as the proliferation of entertainment around this drug—coincides with the slow road to legalization and wider generational and cultural interest around weed, which is opening new avenues to ...

The Future Of Experiential Retail

... . LA’s first Nordstrom Local is yet another concept that boasts an inventory-less retail model: customers go to Nordstrom Local primarily to pick up their online orders, which they can even do from the comfort of their cars thanks to a curbside pickup feature. But this is merely one aspect of the physical store’s service-hub setup: shoppers can also sip expensive green juices and libations, get mani-pedis, enjoy the attention of online and on-site stylists, and enlist the services of seamstresses and ...

The State Of The Sub/Urban

... Camden Town will be getting its own version of NYC's High Line. As urban parks are often threaded through a city, they aren't just destinations to escape to, but they're also ways in which people can have more greenery around them regularly when commuting or even when looking out their windows. The future of cities will offer much more of this, as demonstrated by Paris planning this century's largest urban and suburban re-greening project, with the creation of a new forest on the city's northeastern ...

Welcome To The Club

... book club that reflects its brand identity.GROUP CHITCHATI belong to the green party and occasionally attend events regarding local and national issues. At these events, I can debate and try to affect change with like minded peers.PATRICK, 25, UKAnother type of meetup group that’s making a comeback is the salon—a gathering that fosters deep, intellectual discussion among attendees. Salon-style gatherings elevate casual come-as-you-please hangouts because members take them more ...

The Shape Of Belonging: A Map To Modern Community

... (see State Of The Sub/Urban). Jonti from London finds community and belonging in the places where she spends quality time with family and friends on a weekly basis, including green spaces and the dog park. Cities that provide urban greenery for residents are appealing to modern youth who desire natural spaces where they can find fresh air and a respite from the hustle and bustle of their everyday lives. Jonti also named the pub as a prominent location where she finds a sense of community as it ...