Shopography Sep 16, 2016 community retail brick-and-mortar malls shopping ... aligning values and lifestyles. - STREET SCENE - Side streets around the world are competing with neighboring glitzy high streets by building community and personality. Gertrude Street, Melbourne In the inner-city neighborhood of Fitzroy lies Gertrude Street, which is competing with better known high streets for customers. With only two chain stores--Aesop and Title--the rest of the street includes an eclectic mix of grocers, restaurants, boutiques, and record stores, just to name a few. Many of ...