Tech Truths Mar 21, 2019 ... , but simply because he's a Gen Z. Meanwhile, Progressive depicts his Gen X parents as bewildered by his use of tech, thereby presenting both generations negatively.StofaDanish Internet service provider Stofa created a spot called"Grandma Hackers," that portrayers Boomers negatively, asserting that hacking a commuter is so easy that even grandmas can do. While intended to convey that the brand is accessible for everyone, the spot positions grandmas as inept at using computers and then as outsmarting ...
Opportunity Knocks Dec 14, 2018 ... time in any given place if they are presented with an opportunity elsewhere. Although approximately eight in 10 youth in the U.S. and UK expect to own a home at some point (82% in the U.S. and 76% in the UK), their penchant for being opportunists when it comes to living situations leads them to live a more nomadic lifestyle in their young adulthood; they’re also hacking the system of homeownership, giving them new methods for owning a home, even if they’re not necessarily living in it long-term ...
On The (Im)pulse Dec 09, 2018 ... window into the world through social media, and they're eager to see it first-hand. While they're more concerned about saving for the future, they're also very focused on getting the best deal and hacking the system in order to save. While they'll likely be more strategic about ensuring they have money saved up to impulsively book a trip when a good deal emerges and to find additional ways to make money to spontaneously travel, they too will likely embrace impulse travel to game the system and save ...
Have Guidance, Will Travel Dec 08, 2018 ... hacking the travel system. One-quarter of young people in the U.S. and UK are interested in travel experiences that are planned for them, and this is stronger among Trendsetters, with 37% in the UK and 35% in the U.S. interested in such.I have used a travel agent for a recent trip to China. I was referred by a friend, and the travel agent was able to get me exclusive deals and cheaper prices on airline tickets. This was incredibly valuable.ALYS, 22, MDI have used a travel agent before to book a ...
House Funders Sep 17, 2017 community home money ... . Moreover, eight in 10 Ys and the same percentage of Zs want to own a home now or in the future, causing them to find ways to make it possible for them personally. As home prices have grown in the past few decades, outpacing inflation, and modern young adults have different lifestyles and financial situations than did their predecessors, they’re finding alternate ways to cover the cost—thereby hacking homeownership to fit their needs. Given their penchant to find workarounds to established systems ...
The Right Moves Sep 16, 2017 home money transportation travel ... The search for an affordable residence that also fits with Ys’ flexible lifestyle has led to the rise of mobile homes as an alternative, destigmatized housing option.As young adults are hacking homeownership to afford a house of their own and putting a unique spin on their home aesthetic in order to achieve their desired residence, mobile homes are on the rise as one such option. Unlike the stereotypes of the past, depicting a low-class trailer park full of undesirable neighbors, living in a ...
Cashless Is King Sep 11, 2017 money technology banking mobile payments ... cash. While Ys have rapidly adopted a digital-first mindset for finances, it’s all Zs have known. For both generations, digital money feels more “real” than cash, which is starting to take on a “Monopoly money” aura. Paying for products and services digitally is simply easier, and many young people value that convenience in spite of any perceived risk, such as account hacking. To that point, 52% of youth have used or are interested in using peer-to-peer payment systems like Venmo and Square. In the ...
Membership Drive Sep 18, 2016 money retail spending deals shopping ... . Though they are accustomed to hacking retail systems on their own, whether through discount hunting or resale transactions (see weCommerce), in some ways they perceive membership programs to be doing the hard hacking work for them. Young people are well-accustomed to paying for monthly subscriptions that give them unlimited access to streaming entertainment (e.g., Netflix, Spotify), and they are becoming more interested in doing the same across a multitude of categories as diverse as coffee, alcohol ...
Break It UP Dec 07, 2015 relationships dating divorce ... can also take surprising paths, which may include separation, divorce, and someone new. As optimistic youth, Ys and Zs make the most of breakups, just as they did in the economic downturn; they are no strangers to hacking and reimagining systems to suit their needs. When the jobs they wanted were unavailable, they took to micro-entrepreneurship; and now, when their relationships come to an end, they turn to conscious uncoupling and adjust from marriage to friendship when romance has run its course ...
All In Good Time Aug 31, 2015 career family home money relationships ... “hacking” various systems, ranging from health (see Health Hackers) to finances. Consequently, the unattainability of “having it all” in the traditional sense is not an understanding that they are only just acquiring as they enter adulthood; rather, having borne witness to prior generations’ struggle for it, they are more willing to accept tradeoffs than they are to grapple with a lack of fulfillment in any particular area. However, they also recognize that those tradeoffs will shift as they progress ...
