There's No Place Like Home(town) Dec 11, 2018 ... broadcasts their pride in where they’re from, there is a rise in brands and campaigns that pay tribute to a location in order to secure the loyalty of youth who are automatically affiliated with the place they’re from. While there are plenty of small, niche brands selling specific location-based merch (see examples), high-tier and luxury brands are cashing in on the perceived authenticity that affiliating with a specific city generates. Take heritage brand Shinola, a luxury goods maker that rose from the ...
The Joyride Dec 07, 2018 ... . Lands End Clothing brand Lands End is taking to the road on a Heritage Tour to promote the opening of new stores and to educate consumers on its rich history. Lands End will be touring the U.S. in two airstreams designed after its iconic duffle bags with the hope that it will inspire brand affinity. The campaign demonstrates how even a clothing brand can use a road trip to market its products.Subaru Subaru released a minute-long commercial for its Outback model that features a couple ...
Future Of Fashion & Retail Sep 13, 2018 ... harvests: to share anything, they scan the TILE with their smartphones and submit this info to Storj, a blockchain-based decentralized cloud storage service, where brands can only access the data after they “pay” the user for it. Brands pay via LOOMIA’s cryptocurrency tokens, which can then be used to purchase goods via the TILE app. Tommy Hilfiger Heritage Americana brand Tommy Hilfiger has developed a line of clothing embedded with Bluetooth smart tag technology that rewards the ...
Culture First, Country Second Jun 26, 2018 ... , such as K-dramas, Japanese shows, Turkish shows, and UK shows.HISSAY, 31, JAIPUR, INDIA How To Build A Culturally Relevant BrandBrand Role Model: Consider how Levi's showcased a myriad of cultures authentically with one message in its spot "Circles," which celebrates dancers and style from around the world.Brand Role Model: Take inspiration from how Burberry tapped into the unique culture of Ghana and celebrated the country's style while staying true to its British heritage ...
Global Culture Marketing Tips Jun 25, 2018 ... Stout In an effort to both join and encourage the cultural conversation around the current Afrofuturism movement, South African beer brand Castle Milk Stout launched their ‘Get It Back’ campaign urging South Africans to take pride in and celebrate their rich heritage. Part of the campaign involves the launch of the Clanopedia, a web platform where South Africans can list their clans—along with personal affirmations for their affiliations—which will then be engraved on a ...
Eco Chic Jun 22, 2018 fashion & beauty food & beverage clothing eco footwear style sustainable ... drew inspiration from its maritime living heritage to launch a line of shirts made from upcycled ocean waste. Part of the company’s sustainability initiative, Beacons Project, are shirts for men and women featuring 10% upcycled plastics made with the help of SEAQUAL, a unique ingredient fiber brand that converts plastics collected from the sea into a polyester filament.Girlfriend Collective In keeping with their sustainable fashion promise, Girlfriend Collective released a collection of T ...
Culture Spotlight On China Jun 19, 2018 ... Chinese youth are finding new ways to display luxury, turning to street brands and gym routines.Modern youth in China have been defining their style, from fashion to beauty, with nods to Chinese heritage, hip-hop music, and the constant pursuit of artfully filtered faces. Meanwhile, young people in China continue to play a large role in luxury markets and are making their preferences known.Heritage Is Hip: History-Inspired Products Are TrendingHeritage and history have become highly valuable to ...
Culture Spotlight On Indonesia Jun 17, 2018 ... women agree with this statement compared to 51% of men.7 in 10 Indonesian youth agree fashion in their country has become more focused on heritage in the past year.INDONESIAN CLOTHING & ACCESSORIESYouth in Indonesia favor clothing with graphics (59%) over those without graphics. While age does not play a factor, gender does as men are slightly more likely than women to prefer clothing that includes some sort of graphic. When it comes to clothing and accessories with logos, Indonesia youth do not ...
Culture Spotlight On Brazil Jun 14, 2018 ... leaders.Headstrong: Head Wraps Rise As A Political StatementTurbantes, known as head wraps in other parts of the world, have been an expression of Afro-Brazilian culture, history, and religion, and young Afro-Brazilian women are wearing them in an effort to celebrate their heritage in a country divided by race. Helping propel this movement is a woman named Thaís Muniz, creator of the brand Turbante.se, which means to "head wrap yourself." Muniz travels across Brazil doing turbante workshops, where she ...
Culture Spotlight On India Jun 12, 2018 ... Indian fashion and movies get back to the country’s roots, while new culture and habits emerge in gaming and music.The ways of the past are fading in India as young consumers are embracing new approaches when it comes to what music they listen to and how they listen to it, although they turn to heritage with a modern upgrade when it comes to fashion and style. Face The Music: Consumers Pony Up For MusicConsumers in India are accustomed to accessing music for free. In fact, every second ...