Cassandra's 2021 Outlook Dec 16, 2020 ... neighborhood and community that highlights just how localized their lives are right now. Whether they’ve stayed in a city or have decamped for more space (or even moved back into their parent’s houses temporarily), Millennials and the oldest subset of Gen Zs are existing in the neighborhoods they find themselves in a very new way.Cancel Culture is CancelledWhile seemingly everything was literally cancelled in 2020 (even the year itself), the growing backlash against cancel culture, simmering for years now ...
A Defining Moment Mar 24, 2020 ... will be affected by this.” ROMAN, 18, NY“I haven’t changed my life at all.” PETER, 18, OHPOLARIZATIONPurpose and Polarization explores the many areas and facets of polarization which characterize society today, from economic disparity to inter-generational conflict, and highlights the implications of polarization on youth’s attitudes and behaviors. To wit, attitudes and concerns about Covid-19 are accordingly polarized. Roughly half of Trendsetters from the Cassandra Collective (interviewed on ...
OK, Boomer! Mar 23, 2020 ... ” isn’t just about the past, but “our apocalyptic future.” The meme goes beyond merely highlighting generational tensions: it identifies youths’ deeply rooted concerns, in turn driven by enormous disruptions in fundamental areas across society, technology, and the financial sector. All brands, regardless of which generational cohort they target, will need to better understand how and where these generational conflicts are most pronounced, as they are only poised to accelerate in the future. “I think ...
Category Lens Mar 18, 2020 ... this for the broader retail and apparel categories? Experiential retail offers enormous potential to help educate Ys and Zs about your values and the causes you champion.What if . . . the physical retail environment could be transformed into a space that not only highlights your products and services, but also helps customers experience the values of a brand in a tactile and engaging way? As discussed in Would You(th) Care For A Cause? Zs prefer a call to action, while Ys are more likely to use ...
The Hive Mind Dec 16, 2019 ... getting caught in the crosshairs of cancel culture.Bill BurrSimilar to peer Dave Chapelle, comedian Bill Burr used his recent Netflix special to call out cancel culture. His material was described as “a bold attack against wokescolds,” in that it highlights how a segment of people who participate in this culture are having injudicious reactions to things that don’t actually affect them. Unlike Chapelle’s special, Burr’s didn’t spark the same widespread backlash.Sarah SilvermanSarah Silverman’s ...
Life For Like Dec 14, 2019 ... and content that is correcting the “undershare” that’s previously occurred on these platforms. While platforms like Instagram and YouTube are still a spaces where people share the edited and FaceTuned highlights of their lives, young consumers are also showing an appreciation for influencers that are peeling back the curtain to show that their lives online aren’t a true reflection of reality. The “Instagram versus reality” trend is one such example of how influencers are breaking up their curated ...
Influencer Marketing Tips Dec 10, 2019 ... educational. You can also tap into the ‘Instagram versus reality’ trend to show consumers what they’re really getting when they buy your product or service, which will help establish your brand’s honesty and authenticity. Take Inspiration From Sweetgreen: Sweetgreen’s social media presence is a huge driver of brand loyalty. The upmarket salad chain takes fans deep into their supply chain via highly-engaging Instagram stories, supplying refreshing and brand-ethos-affirming content that highlights the ...
Free For All Sep 19, 2019 ... engage in a passion project. To wit, 54% of Zs in the U.S. and 53% of Zs in the UK are more productive at nighttime, highlighting how this cohort tends to compartmentalize their lives and reserve time just for themselves to engage in the activities they want to. For Zs, the evening is when they can be personally productive, whereas Ys’ tendency to mix work and personal life duties makes them more inclined to be productive during the daytime.Though having free time and more opportunities to experience ...
High Society Sep 17, 2019 ... the campaign. Some of the more cosmically cool products include the Glow Gelée, a bright jelly highlighter, and creamy eye paint for an extra galactic glow. What’s more, Revlon reached for the stars with night-sky blue packaging covered in gold shooting stars and moons.Urban PulseUrban Pulse, a Baltimore-based skincare brand, released a Fall 2018 collection of all-natural products for sensitive skin types. The Harvest Moon Collection boasts products made from a variety of essentials oils, clay ...
The Global Retail Landscape Jun 25, 2019 ... experience. To learn more about technology’s role in the future of retail, read Retail 2.0: Tech-Based Commerce, which highlights new payment methods and social media shopping.In the past, brands controlled the flow of products and services as well as the conversation around them; however, the entrance of innumerable product offerings into today’s already oversaturated markets has heightened the power consumers wield within the brand-customer relationship, as brands must now earn young consumer’s ...
