Life For Like Dec 14, 2019 ... into a format for sponsored content, demonstrating the value of such authenticity. For brands, there’s a real opportunity to get in on the Instagram versus reality trend, especially around products that knowingly appear different IRL than in advertisements. Take McDonald’s for example: in real life, their burgers look nothing like they do in their ads, which the fast food brand can showcase in a humorous, self-deprecating way through a side-by-side Instagram versus reality image. I follow ...
Multigenerational Marketing Tips Mar 15, 2019 ... needs and that are from brands they like, there are elements that all brands should incorporate into their marketing, regardless of their industry. More than four in 10 members of all generations in the U.S. and UK say they would pay attention to an ad if it’s humorous, and slightly fewer say the same about ads that have great music. This indicates that ads that entertain consumers are more likely to capture their attention.Which of the following, if any, would make you pay attention to an ad?Please ...
There's No Place Like Home(town) Dec 11, 2018 ... ; Homesick The aptly named company Homesick sells classic white candles with customized scents for each of the 50 states, in addition to several cities, including NYC, Denver, Pittsburgh, and Seattle. The minimally designed and all-natural soy candles are also designed to evoke specific, and even humorous, callbacks to holidays and occasions, with scents for road trips, new jobs, and summer camp. “Steps To Stardom” In February 2018, pop star Justin Bieber got his own dedicated museum ...
Purposeful Pop Jun 24, 2018 fashion & beauty media & entertainment activism causes and issues clothing movies music politics style TV ... Against Humanity The card game known for its offensive and outlandish humor purchased a plot of land on the America-Mexico border and advertised an “America-saving” box of its card game, asking buyers to help prevent U.S. President Trump from building a wall along the border.Patagonia In the brand’s first ever TV ad, Patagonia released a spot emploring viewers to stand up against U.S. President Trump’s administration and its elimination of nationally protected land. Patagonia also launched ...
Culture Spotlight On Brazil Jun 14, 2018 ... , who use humor to create connection among fellow Asian-Brazilians and deal with uncomfortable topics while also criticizing stereotypes. The trio are promoting activism through their sketches and guest appearances, providing catharsis in the process. 40% of youth in Brazil listen to Latin music always/often.INFLUENCE & INSPIRATION FOR MUSIC IN BRAZILYouth in Brazil are very interested in music. Over half follow popular culture around music, while another third get inspiration from music or are ...
Culture Spotlight On Germany Jun 13, 2018 ... ;German comedians struggled post WWII as times were sensitive and finding appropriate jokes was difficult, it's now become more acceptable for German comedians to use material commenting on political issues, as reported by NPR. It’s thought that Germans avoid humor as they believe it might clash with their strong work ethic, but as more Germans turn to comedy, Berlin has seen a spike in the popularity of comedy venues. Meatless Movement: Veganism Spreads In A Meat-Loving CountryGermany ...
Culture Spotlight On Japan Jun 08, 2018 ... and in groups. As such, twice a month, Matsumoto has a group of volunteers come to the Komyoji Temple in Tokyo to help clean, and then drink tea and chat. To A Tee: Graphic T-Shirts Are Proliferating T-shirt fashion is currently trending in Japan, particularly with references to Japanese culture in kanji, hiragana, and katakana characters. The characters chosen are usually humorous and witty. This trend isn’t just taking off with locals; it’s also popular ...
Control Center Mar 25, 2018 health & wellness technology quantified self ... , Gens Y and Z have always had a digital timeline of their personal progress. Social media also lets them see how they've grown and evolved over time—how their style has changed, how their humor has sharpened, how they've expanded their circles and developed more fully formed opinions to share with the wider world. Therefore, it's ingrained in them to assess their current standing and recognize ways to continue to grow. Meanwhile, young generations' digital access has created an innate need to ...
Control Center 21+ Mar 25, 2018 health & wellness technology quantified self ... , Gens Y and Z have always had a digital timeline of their personal progress. Social media also lets them see how they've grown and evolved over time—how their style has changed, how their humor has sharpened, how they've expanded their circles and developed more fully formed opinions to share with the wider world. Therefore, it's ingrained in them to assess their current standing and recognize ways to continue to grow. Meanwhile, young generations' digital access has created an innate need to ...
Global Betterment Trends Mar 12, 2018 education global health & wellness mindfulness school ... Unlike Gen Ys in the U.S. and UK, who are empowered by the possibilities of self-betterment, young people in China have grown pessimistic and hopeless about their personal growth as they struggle to find jobs, romantic partners, and happiness overall, according to Fortune. From this gloomy outlook, “Sang” culture has been born. Sang culture embraces the defeatism that Chinese youth are feeling and injects a sarcastic, ironic humor into pop culture via food and beverages, TV shows, and social media ...
