Global Influencer Trends Dec 09, 2019 ... locales, wearing Superdry attire and driving Subarus. Superdry's marketing manager said the collaboration extended the reach for all three brands and provided a bigger ROI overall. - China: Influencer Incubators - Chinese firms like Ruhnn have taken influencer management to the next level. These "influencer incubators" identify top-performing influencers, test their marketing chops, and do market research to gauge their potential audience reach. Influencers who pass all the stages (about 5-10 a ...
Brand Mentorships Sep 12, 2016 marketing retail On/Off ... consumers that they’re not only trend-forward but also incubators of brands of the future Pop-in @Nordstrom Pop-In @Nordstrom is an ongoing series of pop-up shops curated by former Opening Ceremony star buyer Olivia Kim. Each month, Nordstrom presents new and exclusive products, insider designers, and ideas built on a different theme (past Pop-In themes include road trips, community, New Year's resolutions, and poolside glamour). The series has helped grow awareness around brands like Poketo, Aesop ...