No Joy in Division Mar 21, 2020 ... of the following platforms/services, if any, have you used in the past year to become aware of political and/or social issues?Select all that apply. YouTube | Facebook | Talking to a friend | Talking to family members | Instagram | News media | Twitter | Snapchat | Teachers/mentors | TikTok | Reddit | Political or social issue experts (e.g., interview, book discussion) | Email newsletters | Events (e.g., festivals, meetups, conferences) | Brands/branded campaigns ...
Would You(th) Care For A Cause? Mar 20, 2020 ... care about, whether that be through your marketing, your products, or the retail experience you offer. Another way to help Zs get directly involved is to give them a social challenge (via TikTok or Instagram) tied to a cause or issue you’re championing in order to generate authentic, grassroots advocacy that Zs will be excited to participate in. INSIGHT: When supporting a cause or issue, Ys—who, as a generation, are more optimistic and idealistic than Zs—want to feel good and that their ...
The Hive Mind Dec 16, 2019 ... spoke to in Cassandra’s qualitative research even considered themselves superfans of something at some point in their lives. In Cassandra’s quantitative research, we uncovered that 45% of youth in the U.S. and UK follow fandom/superfan Twitter/Instagram accounts (i.e., “stan” Twitter or “stan” Instagram). But regardless of if they themselves have participated in stan culture, modern youth view it warily, as they’re well aware of how this type of hive mind blindly operates (more on that below).I was ...
The New Social Order Dec 15, 2019 ... authentic partnership matters far more than the medium. If the product or service is more complicated and would benefit from greater detail, YouTube influencers might be the way to go, because videos lend themselves to more information; but if a product or service is more visual and can be conveyed in a beautiful setting with a snappy caption, look first to Instagram.While Instagram and YouTube have the critical mass of influencers and sponsorships, TikTok is where Zs (and many Ys) are hanging out. The ...
Life For Like Dec 14, 2019 ... Influencers are oversharing as a means to entertain their followers and create a space for people to feel seen and represented. Brands can take a page out of the influencer playbook on how to overshare with a purpose in order to create a genuine connection with modern youth.While the full impact of social media on society is yet to be seen, it has already fundamentally altered the way we perceive the world, view ourselves, and interact with others. Before the likes of Facebook and Instagram, it ...
Over The Influence Dec 12, 2019 ... themselves became influencers. In fact, NYMag reported that Condé Nast employees were receiving so many requests for sponsored content on their Instagram pages, the company recently said it needed to handle all brand deals and would take a cut. In early 2017, The Wall Street Journal reported that YouTube star PewDiePie had made anti-Semitic jokes and referenced Hitler in his videos. Google and Disney quickly cut ties with him, with The New York Times noting that the episode "raised questions about the ...
Influencer Marketing Tips Dec 10, 2019 ... Check out Cassandra’s do’s and don’ts of influencer marketing and discover how your brand can reap the rewards and avoid the pitfalls of this direct-to-consumer marketing channel.Like ‘em or hate ‘em, influencers are an important channel through which brands can potentially reach millions of young, social media-obsessed consumers. Indeed, 72% of Trendsetters in the U.S. and 67% in the UK hear about new brands/products/services from an influencer (e.g., a post on Instagram, video on YouTube ...
Global Influencer Trends Dec 09, 2019 ... - Nearly half of Singapore's influencers artificially inflate their Instagram stats, according to a recent study. These influencers use tactics like buying followers, buying likes and comments, using a "follow/unfollow" trick, or using "comment pods," where a group of Instagram users band together to like and comment on one another's posts, to boost engagement. These strategies were most common among macro-influencers, with between 100,000 and 1 million followers, and least common for nano-influencers ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... research, a 19-year-old student from the UK told us, “If you step back and think about it, none of my friends are going to mind if I don't reply instantly or if I don't reply to their comment or if I don't check their Instagram. But somehow Instagram can convince me that I'm actually a bad friend if I don't like the photo quickly.” The always-on aspect of Zs’ personal lives, from being social at school to being hyper-responsive on social media, is affecting their sense of social burnout. For Zs, whose ...
Always Be Hustling Sep 21, 2019 ... , they channel their extra energy into a side hustle, which is where they find meaning and happiness. Nearly one in three Ys in the U.S., along with a quarter of Ys in the UK, say they have a side hustle (e.g., an additional job/project that they work on). In Cassandra’s Gen Y qualitative research, a 23-year-old woman told us she was passionate about her hustle, which is drawing comics and posting them on Instagram. She went on to say that she invests her time in these comics and even wishes it could ...
