102 results for 'interactive'
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Macrotrends

Marketing Tips

... offering it as a reward for tasks and chores, making what could be mundane moments more exciting and memorable. Samsung’s LANdry To motivate teens to do their own laundry, Samsung created a laundromat that doubled as an Internet café where they could earn free game time in exchange for washing their clothes. BP’s Miles BP partnered with Pandora and The Onion to debut highly interactive gas pumps called Miles at select locations in Brooklyn and Chicago. While filling up one’s vehicle, people can ...

It's A Mall World After All

... want stores that think outside the box and inspire them to do the same. Experimenting with rotating retail concepts, collaborations between brands, live events, and unique curations will draw young consumers’ attention—and their wallets—back in. LET’S (NOT) GO TO THE MALLMalls are considered so passé nowadays that new retail spaces don’t even want to use the term. Hudson Yards, a 28-acre project in NYC featuring retail, dining, interactive design, and music—in addition to office ...

Retail 2.0: A.I., AR & VR

... Spade took advantage of AR, letting in-store customers experiment with a variety of different customizations, from flaps and straps to bag charms. When a customer picked up the bag, the interactive AR display offered up the range of potential accessories. Once they'd landed on the perfect combo, they could buy it in the store or online.PumaPuma's LQD Cell Origin Air are fairly unique in the AR world: they're not just sneakers that can be overlayed with virtual add-ons, they actually unlock an entire ...

Retail 2.0: Shopping As A Live Event

... features a capsule collection of Scott’s merch. Kylie fans were overjoyed about the new products, with many taking to social media to affirm that the exclusive Lip Kits would be a reason to attend Astroworld.Calvin Klein x Amazon The two brands partnered for a three-day event that took place in NYC's Flatiron District. The collaboration blended Calvin Klein's products with Amazon's interactive technology. Visitors could recreate Calvin Klein ad campaigns and runway shows, experiment with an Alexa ...

For Your Entertainment

... experiences that help them connect with their consumers across generations.PLAYNegative stereotypes around gaming have subsided thanks to modern youth, who are passionate about gaming. Zs regard gaming as their #2 passion point behind music, and Ys consider gaming their #5 passion point. For them, gaming is an interactive source of entertainment that allows them to escape into a different reality, engage with users across the world, and hone their skills to overcome tasks and obstacles. Contrary to ...

Have Guidance, Will Travel

... properties weather.com and The Weather Channel app, consumers could provide their travel destinations and plans to receive tailored recommendations on how to have a great time and where to find a Best Western on their trip. Users could also book a hotel and take a virtual 360-degree tour of a Best Western.Lufthansa Lufthansa also partnered with IBM Watson to create an interactive ad campaign on weather.com and The Weather Channel app powered by A.I. As part of the airline’s #SayYesToTheWorld campaign ...