Live, Not Buy: Gen Z Activism Mar 22, 2020 ... and the environment. In collaboration with The Born Free Foundation (which she is an ambassador for), Bella launched a petition against using wild animals in UK circuses. The petition was signed over 190k times, which spurred the government to ban the practice. Jamie Margolin Jamie Margolin is a 17-year-old climate activist from Seattle, Washington. Outside of finishing highschool, the teenager is lobbying her lawmakers and running an international nonprofit, Zero Hour, which holds events and ...
Over The Influence Dec 12, 2019 ... ' purchase decisions from 2015 to 2018.A new unknown in the influencer marketing space is the fact that Instagram is testing hiding likes from posts. CEO Adam Mosseri said the move is intended to "depressurize" the platform and help young people. Some brands are concerned about what this will mean for their Instagram presence and their relationships with influencers. But in a survey of 300 international influencers whose likes had already been hidden, influencer marketing agency Obviously found that 62 ...
The Global Retail Landscape Jun 25, 2019 ... places, whether it be disruptive startups, DTC newcomers, or global entrants. The confluence of these newcomers along with the growth of the digital marketplace has given rise to general international brand awareness, causing brands to shift their gaze to the global market. It’s not only the globalization of commerce that’s fueling young people’s desire for international brands; overall, modern consumers have a strong connection to global culture through their unbridled Internet access as well as ...
The Future Of Experiential Retail Jun 24, 2019 ... immerse themselves in ultra-experiential concepts found in these brick-and-mortar retail spaces. Singapore’s brand new 10-story mall called the Jewel, which is attached to Changi Airport, has garnered international press coverage for how experiential the concepts it houses are: the mall contains the world’s largest indoor waterfall—which descends from an oculus in the roof, seemingly from the sky itself—and acres of themed “discovery” gardens (complete with family-friendly activities such ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... relatively new, providing lots of opportunities for growth and experimentation. Indeed, consumers are hungry for it, especially internationally: in Nigeria and China, nearly half of youth are interested in this payment method, as are 41% of youth in Brazil. As brands start integrating more tech solutions to shopping, ordering, and paying, it's important to continually ask who the innovation is serving. Some companies like McDonald's have started using self-service order kiosks, but these solutions can ...
Breaking Bad Mar 20, 2019 ... Room." The ad includes an assortment of families, including one with a Black dad and an Asian dad, with their daughter and dog. The daughter asserts, "Why shouldn't sofas come in flavors, just like families?" reflecting the brand's stance on inclusivity. 2011: Continued Featuring Gay Couples Internationally Further celebrating gay couples all over the world, IKEA released “A Festa” (the brand’s first ever Portuguese commercial), which showcased a gay couple cooking Christmas dinner with their ...
Opportunity Knocks Dec 14, 2018 ... | Accessibility to large/international airports | Political/social activism | Startup/entrepreneur scene | None of the above 43% of Trendsetters in the U.S. and 38% in the UK feel their workplace/school helps give them a sense of community where they currently live.PROMPT A MOVEModern youth are often willing to move to a new city or town. Nearly half (46%) of Trendsetters in the U.S. and UK say the #1 reason they would move is for a job opportunity. Four in 10 would move to a new area to help ...
Welcome To The Club Dec 13, 2018 ... . For instance, Norn is an international members’ club and house share that specializes in IRL conversation. An antidote to digital loneliness, Norn seeks to foster deep, meaningful connections among members through themed salons, dinners, and cohabitation. Whereas co-working spaces and networking groups connect people through industry, Norn seeks to encourage vulnerability and build community through openness and trust.THE DIGITAL BRIDGEI'm a gamer, so I belong to the gaming and VR community,  ...
There's No Place Like Home(town) Dec 11, 2018 ... to the people who still live there. This type of amplified hometown pride is also becoming part of the larger cultural conversation as the artists youth listen to are magnifying this message on a larger stage. Drake catapulted “The 6,” his now-iconic reference to his hometown of Toronto, to an international phenomenon that he repeatedly wove into his chart-topping albums as millions of fans meme-ified and adopted the phrase for themselves. Beyonce similarly celebrates her Houston upbringing ...
Have Guidance, Will Travel Dec 08, 2018 ... treatments, healthy food and drinks, and swag. The first getaway in September took members to the Hamptons. Equinox Luxury gym Equinox is also joining in the trend of fitness and wellness retreats by offering multi-day trips internationally beginning in 2019. The exclusive itineraries will provide guests with unique activities, such as personalized training sessions with champion athletes, seasonal cooking experiences with a local chef, and mountaintop meditations at sunrise. The first trip, heading ...