Innovation & Trust in Healthcare Nov 30, 2020 ... Probing young adult interest and participation in the telehealth space, as well as trust in healthcare overall.As Covid-19 cases soar, so too are the innovative healthcare solutions that are aiding in the fight against this virus. In today’s remote-everything era, companies previously positioned in the digital healthcare space are seeing patient business skyrocket and, with that, increased financial investment.According to the CDC, telehealth visits were up 154% in the last week of March 2020 ...
Category Lens Mar 18, 2020 ... documentary on a cause, we ask of you to spend two more hours of your time taking action?TRANSPORTATION (AUTO, TRAVEL, HOSPITALITY)Given that many purchases in the transportation and hospitality industries are higher ticket and more thoughtfully considered, Plurality & Polarization are important concepts as both Ys and Zs see their investments as particularly meaningful. In addition, the experiential nature of this category offers many opportunities for education and engagement. What if…...Brands ...
The Impact Of Influence Dec 17, 2019 ... that be because of their message, relatability, or aesthetic appeal—found themselves in an enviable position of power once held only by celebrities. With millions of eyes watching this space, brands are making a serious investment (in terms of effort and money) into influencer marketing. The influencer marketing space is estimated to be worth $8 billion in 2019 and projected to be worth $15 billion dollars by the year 2022—an ambitious target for an industry that’s yet to develop the ...
The New Social Order Dec 15, 2019 ... inhabit, and how to maximize the return on investment, so brands can better navigate the expansive world of influencer marketing.DTR: DEFINING THE RELATIONSHIPInfluencer marketing encompasses a constantly evolving ecosystem where "fame" means entirely different things to different generations and changing buzzwords can leave brands in the dark about what exactly they're signing up for or which personality would best suit their needs. For starters, it's important to differentiate between the types of ...
Tips From The Influencer Industry Dec 11, 2019 ... for a brand and will fulfill their end of the arrangement.CASSANDRA: What are the new trends that you see working within the influencer space?ENGINE: The rise of the micro-influence community has been intriguing for many brands who don’t want to pay top dollar for a prominent influencer. Instead, they can spread budget across a variety of smaller influencers and see returns on their investment by measuring the scale of their campaign. This concept also reduces risk from an ROI standpoint, and the ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... college, thinking this was an investment in their future that they could repay with jobs and careers that failed to materialize thereafter—and indeed, are still in short supply. The financial burnout Ys subsequently felt—and indeed, continue to feel—is deeply rooted in this sense of betrayal by a system they were raised to believe they could successfully navigate. These particular examples illustrate that the idea around the loss of institutional distrust doesn’t happen overnight ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... that you understand that their time and money are precious commodities and communicate that you as a brand are offering them a tangible return on investment for their efforts. INSIGHT: Modern consumers view incentives as a game, one that they’re excited to play.RECOMMENDATION: Offer your consumers multi-platform touchpoints to gamify the purchase experience. INSIGHT: Modern youth think of themselves as influencers and want to be recognized as such.RECOMMENDATION: Treat your customers like ...
Fear Factors Mar 19, 2019 ... investments and government pensions—and in turn, their quality of living. Over half of U.S. Boomers and four in 10 UK Boomers worry about the economy. Another 70% of Boomers in the UK and 66% in the U.S. worry about not having money to retire, causing many to stay in the workplace longer. The economy isn’t only affecting their financial status but also that of their children, especially Ys who entered the workplace at the height of the 2008 economic downturn. Many Boomers are still supporting their ...
The Urge To Splurge Mar 16, 2019 ... only allows them to own luxury items well before they’re financially independent, but also benefits their wallets in two ways: the products are cheaper upfront since they’ve been previously-owned and Zs can receive return on their investment later if they decide to re-sell them. What’s more, because young generations want quality over quantity, they’re willing to have fewer items that are better quality, a big shift from the past where older generations wanted to aggregate as many nice purchases as ...
There's No Place Like Home(town) Dec 11, 2018 ... . Trendy jewelry retailer BaubleBar sells similar coordinate pendants and necklaces. With numerous Etsy shops and sellers dedicated to the same practice of featuring zip codes or state shapes in their design, this type of identification has widespread—but still authentic—reach. Youth wear these types of accessories with the same amount of emotional investment as older generations who wore charm bracelets and lockets with photos or mementos of important people or events. In recent years ...