IT’S QVC BUT FOR GEN Z Mar 16, 2023 ... version of the app, Douyin, generating most of its revenue from in-app purchases. In February, while Instagram announced the end of its “Live Shopping” feature, TikTok continued to push on, activating the Shop tab on profiles of select U.S. retailers, including Pacsun, Revolve, Three Little Mingos, KimChi Chic, and Willow Boutique. Unlike the typical TikTok shopping process, which sends users to retailer websites, the platform's in-stream shopping experience happens in-app and includes a shop overview ...