Global Culture Marketing Tips Jun 25, 2018 ... featured track. Heinz To accompany the launch of its new Heinz Beanz packaging (which is now differentiated by serving size delineation in the Australian market), Kraft Heinz Australia released a Pixar-inspired animated short film following the empirically adorable adventures of Geoff, a stand-in for the brand’s head of innovation as he dreams up new inventions around the iconic baked beans.Burger King During select screenings of the horror film It in Germany, the fast ...
Debranded Oct 05, 2015 ... opportunities to imprint their personal stamp on preexisting products, to more precisely fit their needs and help them to self-identify. It used to be a point of pride to invest in a name brand good over its generic alternative (think Kraft Singles vs. a grocery store brand), but today name brand alone isn’t enough to convince shoppers to pay more. The widespread availability of smaller and generic brands has made the decision-making process more complicated, and “generic” is itself no longer a dirty word ...
POP Marketing Jun 16, 2014 marketing media & entertainment content marketing ... integration is the creation of branded content that betrays little or no connection to the brand behind it. Enter Chipotle’s Farmed & Dangerous, a capsule series that satirizes industrial farming. This early effort at “values integration”—i.e., the implicit promotion of a product or brand by way of its larger mission statement—was released in full on Hulu to considerable buzz. Its highly produced episodes bear no internal reference to Chipotle, a characteristic that hearkens back to the early era of Kraft ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... available per show, establishing an unusual dichotomy between the venue’s cavernous size and the audience’s diminutive one. Attendees were arranged around the perimeter of the performance area, making the show “resemble a ceremonial rite,” as the New York Times reported. The production featured both a director and a creative designer.German electronic music pioneers Kraftwerk played a series of performances at MoMA in Manhattan last year. Tickets to the multimedia 3D shows were so limited that fans ...
MEtail Mar 05, 2014 retail technology apps e-commerce one-to-one shopping Brand Me ... their PayPal account, initiating a one-click transfer of funds and ownership. Others use hashtags, such as #forsale, to designate posts as ads and make them searchable by shoppers. And services such as Hashbag and Paytagz curate posts marked #forsale into a makeshift marketplace. Outside of the social stream, we’re seeing an ultimate realization of the MEtail model in the rise of 3-D printing. Individuals can simply submit a digital design to an online storefront such as Shapeways, Kraftwurx, or ...
VIRTUAL REALITY Jun 23, 2022 ... brainchild of 26-year-old engineer, Himanshu Goel, the platform's business lead. It’s a smart strategy for a startup in the influencer space, as virtual influencers function similar to human influencers, in that brands can collaborate with them. Image source: TopSocial - ANA - Last week, Krafton, a South Korean company best known for the video game series PUBG, announced plans to launch a “virtual human” named Ana that they hope will soon become a celebrity in its own right. The gaming company has ...
CASSANDRA SESSIONS: A RECAP Dec 15, 2021 ... Gen Z Visionaries PanelEarlier this month, Cassandra held our very own Cassandra Sessions: Don’t Look Back surrounded by industry peers, an insightful keynote speaker, and of course our panel of wonderful Gen Z Visionaries, another highlight of the half-day event. Below, we’re giving readers a mini recap of the key takeaways of our conversation with Wilglory Tanjong @anima.iris, Oliver Kraftman @collateideas, Eniola Kolawole @enithingiwant, and Marissa Meizz @nomorelonelyfriends. - INSPIRATION ...