If You’re Reading This, It’s (Not?) Too Late Mar 31, 2022 family travel branding cars sustainable ... Cassandra's 2022 Sustainability ReportWelcome to Cassandra's "If You’re Reading This, It’s (Not?) Too Late" Report.We recommend viewing the following slides in full screen mode. ...
The Cassandra 2023 OutLOOK Dec 15, 2022 community gen z social media ... political laurels, as, quite frankly, democracy and their very lives depend on it. ...
The Global Retail Landscape Jun 25, 2019 ... The global map of retail is the most expansive it’s ever been, stretching across multiple online and IRL touchpoints, prompting brands to innovate their strategies to cut through the noise and directly reach modern young consumers.The retail footprint is larger than ever, with in-store experiences, online retail, and the rise of social media shopping spurring its rapid growth (see The Global Map Of Retail below). The retail space has also seen the arrival of next-gen brands coming from new ...
Webinar: Trends & Trendsetters Dec 16, 2020 ... Our last client webinar of 2020.We hope you enjoyed our last client webinar of 2020, where we explored the key trends that we believe will be shaping Gen Z and Millennials—as well as our broader culture—in 2021 and beyond. We were also joined by two of our own Trendsetters from the Casandra Collective, to hear their perspectives on the year ahead in their own words. ...
Innovation & Trust in Healthcare Nov 30, 2020 ... Probing young adult interest and participation in the telehealth space, as well as trust in healthcare overall.As Covid-19 cases soar, so too are the innovative healthcare solutions that are aiding in the fight against this virus. In today’s remote-everything era, companies previously positioned in the digital healthcare space are seeing patient business skyrocket and, with that, increased financial investment.According to the CDC, telehealth visits were up 154% in the last week of March 2020 ...
All You(th) Can Eat Nov 30, 2020 ... eliminate processed foods and take an omnivore’s approach to eating. That said, they’re still open and curious when it comes to food, as seen in today’s food microtrends, which we explore later in the deck. ...
The Pandemic of Inequality Sep 29, 2020 ... young adults and the country at large. It’s important for brands to learn what life looks like for lower to middle class consumers so they can better support and strengthen these vulnerable communities.Following the financial crisis of 2008, incomes have inflated for the top 1%, while the middle class is not only stagnant, but shrinking. 2020’s coronavirus pandemic has further surfaced a range of socio-economic inequalities that had long been brewing beneath the surface. Rather than being the land ...
Race & Equality in Everyday Life Sep 29, 2020 ... seeing the U.S. as the land of opportunity, young adults believe that America has become the land wherein the rich get richer, the smart get smarter, the poor get poorer, and the sick get sicker—a sobering reality amidst the ongoing global pandemic. Join us as we further explore the effect of economic inequality on the attitudes and outlook of today’s Gen Zs and Millennials. ...
Art & Activism Aug 24, 2020 ... Exploring how today's young adults are using various art and entertainment mediums to get their message acrossMany young adults are turning to creative forms of expression, not only as a platform for their reactions, but for larger revolution. Underrepresented groups are using creative activism as a tactic to achieve equality and essential human rights. Taking their stories from their sketchpads to the streets, these young adults are tackling important tissues such as racism, sexism, ageism ...
Brand Takeaways Aug 23, 2020 ... The key things brands need to knowNow that you understand what Gen Zs and Millennials care about, Cassandra’s key Brand Takeaways will help your business navigate today’s challenging landscape with current marketplace examples. This section includes five tenets that outline how your brand can incorporate the new value shift we’re outlining into your marketing, messaging, product design, and internal structure in order to communicate from the inside out that your brand is more deeply aligned ...
