206 results for 'light'
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Macrotrends

The Societal Social Shift

... How and why Gen Z and Millennials are navigating a new era of social media use in light of the pandemic, BLM, and an election yearGen Zs and Millennials are frustrated and angry that the world and progress on the social issues they care about isn't getting better, and they're creatively using the tools they have in hand to try to finally get the results they desire. This has led to a major shift in activist-driven social media usage for both generations. Brands need to know about this shift ...

An Eye Towards The Future

... tangible, yet still important, repercussion when it comes to young people’s literal senses. The isolation brought upon so many people in light of this situation is, in a way, warping Millennials’ and Zs’ senses, whether they’re feeling overstimulated or desensitized. And finally, burgeoning privacy concerns around era-relevant data mining (such as track and trace programs, or the current TikTok controversy) will shape how digitally-native Millennials’ and Zs’ basically exist throughout the rest of this ...

OK, Boomer!

... , younger generations are finding it easier than ever to pinpoint and make light of how their older generational counterparts aren’t keeping up with the times. Today, technology has certainly amplified the “OK Boomer” message, proliferating its meaning endlessly through TikTok, as well as memes across other platforms. But this is part of a larger phenomenon wherein the speed at which technology changes creates more pronounced differences between the generations and makes it more difficult for cultural ...

Would You(th) Care For A Cause?

... took on. This, along with the confluence of decades-long religious scandals coming to light and a deep portal (via the 24/7 media cycle) into a flawed system of government, has left some Ys predisposed to a loss of trust in such institutions. And unlike Ys, who grew up trusting these organizations and lost that trust later on in life, Zs have never truly been able to put their faith in these establishments. Indeed, Zs’ inability to rely on traditional social support systems has made this cohort a ...

A Lightness of Being

... privacy suggests that there’s new cultural cachet in attaining A Lightness of Being: the quality of being unfettered by one’s browser history, online identity, or personal past. Users striving for this newfound freedom are shifting the norms of their online behaviors: from over-sharing to selective sharing; from emphasis on the creator to emphasis on the creation; from permanence to transience; from transparency to privacy; and from accountability to freedom. A number of cultural developments have ...

The New Social Order

... , live-streaming platform Twitch has been a natural for gaming sponsorships, as well as male-focused brands like Gillette and Bud Light (the majority of Twitch users are 18- to 34-year-old men). And while it might not seem like an obvious match for beauty sponsorships, MAC Cosmetics has been experimenting with the platform, gifting products to influencers on Twitch for the last few years and monitoring the comments to see if viewers ask gamers what they're wearing. “Twitch is a platform that ...

Life For Like

... feeds with raw, unpolished content. Dutch influencer Rianne Meijer revealed the reality behind the camera lens when she began to post photo outtakes, showing her appearing highly “normal” and disclosing that much of content she chooses to post is taken at flattering angles and desirable lighting and is ultimately edited to fit her Instagram aesthetic. She received an overwhelmingly positive response to this honest content, gained more followers, and has even turned her Instagram versus reality post ...

Over The Influence

... ," according to The New York Times, which reported that Ellen DeGeneres and Sandra Bullock are suing over these types of misleading ads. A recent Buzzfeed News investigation shed light on "subscription traps," where consumers get a free trial of a supposed celebrity-endorsed product, only to be charged for a recurring monthly subscription. These schemes overwhelmingly target Baby Boomers (using celebrities like Willie Nelson, Carrie Underwood, and Tom Hanks) but can lead to an overarching skepticism about ...

Tips From The Influencer Industry

... The following piece features Q&As from experts in the influencer marketing industry and will shed light on influencer trends, the future of the industry, and the culture of influence.Cassandra spoke to experts from ENGINE and Kindred, two companies that have their fingers on the pulse of the influencer marketing industry. Provided below is an infographic featuring best-in-class tips from the industry pros, as well as full Q&As wherein Cassandra asks burning questions about the present climate ...