Digital Brands Dec 27, 2013 marketing social media ... an ad, I’d rather have it personalized towards what I want, rather than be completely off base. LOUIE, 26BRAND EXPECTATIONS When interacting with their favorite brands online, Ys and Zs would most like to see deals and rewards programs offered to them. Women are particularly interested in ways they can save money, while men are more interested in brands offering a gaming experience. Teens want brands to provide them with more how-to and DIY content, and inspiration for things to do, make, or buy ...
Digital Communicate Dec 26, 2013 communication apps ephemeral messaging mobile ... up to. LAUREN, 14I use my chat apps a ridiculous amount, because my social network is all over the world, and chat apps are the one place for free messaging. LOUIE, 26 ...
Digital Socialize Dec 25, 2013 media & entertainment social media ... anything else we want to share that’s relevant to the topic. LOUIE, 26Facebook is for people who have nothing better to do with their time. It’s a great connecting tool, but people who still use it frequently and post a lot are lonely and have nobody else to talk to, so they tell the entire world about their life, instead. ASHLEY, 24Facebook is for everyone. I wouldn’t pinpoint a certain demographic of people—parents have it, teenagers have it, kids have it. It can be used for anything from making ...
Digital Life Dec 24, 2013 communication media & entertainment social media ... . JENNY, 25I feel that there has been a sudden increase in the popularity of user-based content sites such as Reddit, and list-based sites such as Buzzfeed. I think this points to the aggregate mindset; people these days want to connect and get information from sites that are more community-based or that have a pulse for what is current. And that is totally what Reddit and Buzzfeed do. LOUIE, 2653% FEEL LIKE THEIR REAL LIFE AND DIGITAL LIFE ARE INTERTWINED.ONLINE IDENTITY What do you consider ...
