The Shape Of Belonging: A Map To Modern Community Dec 12, 2018 ... An ethnography of modern youth’s physical, online, and brand communities, demonstrating how they create their personal communities in today’s phygital world.We asked three young people aged 18-34 in the U.S. and three in the UK to bring us into their communities—the ones they feel a sense of belonging to in-person, online, and through brands. Each participant created a map of their physical community and labeled the different places in their cities and towns that give them a sense of ...
The Global Retail Landscape Jun 25, 2019 ... The global map of retail is the most expansive it’s ever been, stretching across multiple online and IRL touchpoints, prompting brands to innovate their strategies to cut through the noise and directly reach modern young consumers.The retail footprint is larger than ever, with in-store experiences, online retail, and the rise of social media shopping spurring its rapid growth (see The Global Map Of Retail below). The retail space has also seen the arrival of next-gen brands coming from new ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... Brandcon). Still, VR headsets are isolating, which is in direct contrast to what young consumers gravitate toward: social, dynamic shopping experiences. And VR use by major brands has lagged in the past year, so it remains to be seen whether this technology is a viable marketing tool. - Brands Using Virtual Reality to Educate and Inform - Macy'sThe department store rolled out VR capabilities for furniture shopping in nearly 100 of its stores. Customers in these locations can use a tablet to map the ...
There's No Place Like Home(town) Dec 11, 2018 ... , home decor has seen this treatment as well, especially with the proliferation of prints and posters that map out geographic areas to which youth feel attached. Inviting people into their home and openly displaying these locations instills a sense of pride in youth, especially as they can recount anecdotes or personal flourishes when asked about the art. The practice of wearing one’s pride looked differently in the past, where people showed their allegiance to a specific location by sporting the ...
The Joyride Dec 07, 2018 ... map will get travelers from point A to point B with efficiency, Furkot will do it with unique adventure in mind. The mobile-optimized website offers road trippers a plethora of recommendations for locations and attractions, including restaurants, museums, and hotels, in over 240 countries. When it comes to the journey on the road, the website can also identify scenic byways and hikes that have been rated by Furkot users. - Brands Celebrating Road Trips - As road trips become more popular ...
Innovation Halo Sep 21, 2018 ... technologies.2016: RFID Bag Tracking Delta released an industry-first Radio Frequency Identification (RFID) baggage tracking technology that provides customers with real-time information on the location of their luggage during travel. Customers can use the Fly Delta app to see a map view of their bag’s journey as it’s scanned into new locations.2016: Delta Partners With CLEAR Delta partnered with CLEAR, a biometric identity verification platform to alleviate the long waits in airport security lines for its ...
Need For Speed Sep 20, 2018 ... conversing with chatbots on websites that offer nearly immediate responses. Although consumers are always going to have to wait in some capacity, brands can be hyper-responsive by communicating regularly about where something is in the delivery process to create a sense that things are moving along at a rapid pace from one point to the next. Brands that do this leave no room for blank waiting time, which will quickly beget frustration. Amazon’s Map Tracking feature, which was only recently made available ...
Data Mine Sep 19, 2018 ... nowadays where they can no longer consider what’s theirs to be “mine,” and in fact, they are inviting trusted brands to use such information to Data Mine so they can get the best experience possible.Although modern youth have seen news stories about Strava’s heat map sharing the location of Fitbit users and exposing U.S. military bases, watched Mark Zuckerberg try to redeem Facebook at hearings about the company’s data harvesting practices, and heard about Equifax users whose Social Security numbers ...
The Invisibles Sep 16, 2018 ... Hovr Sonic, both of which have an embedded chip and pair with the MapMyRun app to reveal running metrics, such as distance, stride length, and cadence. These products aren't merely a novelty; Under Armour attributes its growth in the U.S. during Q2 of 2018 to these two innovative shoes. Meanwhile, even wearable companies are expanding into "invisibles," as is the case with Sensoria, which launched smart running shoes infused with textile sensors that deliver feedback in real-time, and numerous ...
Future Of Food & Beverage Sep 12, 2018 ... Unilever-owned food and beverage brand Knorr that uses visual recognition technology to scan a user’s smartphone feed and suggest recipes based on the images they or those they follow post to their feeds. Each recipe includes at least one Knorr ingredient. PlantJammer PlantJammer is a vegetarian recipe-generating app that uses A.I. to suggest new flavor combinations for users based off of what they already have in their kitchens. The app maps out the ingredients’ elements based on their ...
