BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... behind a brand in-person allows you to get past the marketing and discuss the real benefits of a product or brand.MICHAEL, 29, ILYoung adults have demonstrated a growing interest in branded educational experiences in recent years, and BrandCons are the next evolution in their longing for companies to help them expand their knowledge and skill sets. We first noticed brands take on the role of educators by offering classes and workshops reflective of their products and lifestyle. Young people seized ...
R&R (Rest & Replay) Mar 15, 2018 health & wellness marketing media & entertainment mindfulness ... distraction to ease one's mind without keeping them so entertained they want to stay awake. Meanwhile, meditation app Calm has added Sleep Stories—recordings of tales that combine music, sound effects, and soothing voices to help adults drift off more easily. The app offers 23 stories narrated by celebrities; most are original works, while others are slow-tempo recordings of classic children’s novels. As the market for sleep-inducing products and services grows, it's no surprise that sleep-aiding ...
Anti-Social Media Dec 13, 2017 marketing media & entertainment social media ROI (Return on Image) ... Social media is losing its relevancy as a place to socialize as it continues to evolve into a modern media network dominated by entertainment and advertising, meaning brands must reconsider their digital marketing and influencer strategies.That sinking feeling young people first felt when discovering a parent had friended them on Facebook is resurfacing again, this time with a new culprit. Instead of authority figures being the source of their chagrin, advertisers are the infiltrators spoiling ...
Side Buy Side Dec 12, 2017 marketing social life friends ... social. Such platforms can however affect the diffusion of culture as people are only exposed to what their friends like—not that of anyone willing to give a review or recommendation.The new era of friend influence signals important shifts impacting how brands will need to operate in the future, particularly when it comes to their marketing strategies. As influencers have become somewhat off-putting to youth, brands will need to focus on reaching young consumers via the people they truly trust ...
Marketing Tips Dec 05, 2017 marketing branding experiential virtual reality ... Marketing directives for engaging with Gens Y and Z around modern socializing. - 1. KEEP SOCIAL MEDIA SOCIAL. - Like “Keep Calm and Carry On” or “Keep Portland Weird,” young generations are rallying around the battle cry of keeping social media social. While they neither want nor expect brands to vacate platforms completely, they do want them to behave like humans rather than corporate entities bent on interrupting their natural communication flow. Marketers can make moves in the right ...
Self Made Marketing Tips Sep 09, 2017 career home marketing money branding ... These marketing directives and examples act as guidelines for engaging young adults across the areas of work, finances, and home.Work, finances, and home are three areas that are core to youth’s sense of self, making them relevant to brands across all categories. As Gen Ys and Zs disrupt industries, each is crafting his or her own unique version of career, financial security, and home life, and brands need to adapt now to catch up to their demands and expectations. These takeaways will guide ...
The Democratization Of Sports Mar 28, 2017 marketing media & entertainment social media sports TV ... longer apply, and this also denotes a key shift for marketers and advertisers as they consider where to invest their dollars to target young sports fans.Despite waning numbers of young people tuning in to traditional live sports broadcasts, young generations are still invested in consuming sports. About six in 10 young consumers in the U.S. and UK declare themselves to be sports fans, as do 83% and 79% of Trendsetters in each country, respectively. However, rather than considering how they ...
Game Of Life(style) Mar 25, 2017 food & beverage marketing collaborations sports style ... . The challenge, however, is that it requires a significant change in the game plan for the industry: putting less focus on the game happening on the field or court while increasingly featuring the surrounding culture. Sports leagues and teams are uniquely poised to capitalize on this key marketing shift because they already have strongly defined cultures, thanks in large part to players and highly engaged fans. Despite public perception that young adults are less interested in sports than past ...
Marketing Tips Mar 13, 2017 marketing play sports ... These marketing tips and examples serve as a playbook for engaging young generations around sports.Gen Ys and Zs don’t regard sports as merely a category; it’s integrated into their lives even if they aren’t the most diehard fan or athlete themselves. With the democratization of sports, young adults feel a greater sense of investment in the industry than ever before, and brands, too, should invest their time and money in this arena to engage them. About half of young people believe that in the ...
Marketing Tips Nov 28, 2016 marketing media & entertainment content marketing experiential interactive ... These marketing tips and examples offer guidance and inspiration for delivering entertainment to young consumers.Today, it's a tough job to engage and entertain youth. Gens Y and Z are bombarded with platforms, content, and creators vying for their attention, especially as everyone has a plethora of tools to produce and distribute entertainment. Modern youth are look to brands to go beyond pushing out promotional ads to creating entertainment. While the crowded market has made it more ...
