Brand Takeaways Aug 23, 2020 ... The key things brands need to knowNow that you understand what Gen Zs and Millennials care about, Cassandra’s key Brand Takeaways will help your business navigate today’s challenging landscape with current marketplace examples. This section includes five tenets that outline how your brand can incorporate the new value shift we’re outlining into your marketing, messaging, product design, and internal structure in order to communicate from the inside out that your brand is more deeply aligned ...
The New Social Order Dec 15, 2019 ... unpredictable about how long it’ll last,” she says. “If they want people to stay on TikTok, they have to get paid.” In September, the company launched a beta version of TikTok Marketplace, which aims to connect influencers with companies for sponsorships. Some companies are also opting to create their own content on the platform, which can work well if done right. For the most part, brands should be aware of TikTok and the memes it's spawning and be ready to experiment with the platform once sponsored ...
Over Stimulation Sep 20, 2019 ... OVERWHELMED BY BRANDSAs more brands emerge in the marketplace, young people are being increasingly hit with ads throughout their daily lives, and they are feeling the constant demand on their attention. Among Trendsetters in the U.S. and UK, two in five feel overwhelmed by the number of advertisements/commercials they see on a daily basis. The same proportion of Trendsetters in both countries, two in five, feel overwhelmed by the number of options for brands and products to choose from.Which of the ...
The Global Retail Landscape Jun 25, 2019 ... places, whether it be disruptive startups, DTC newcomers, or global entrants. The confluence of these newcomers along with the growth of the digital marketplace has given rise to general international brand awareness, causing brands to shift their gaze to the global market. It’s not only the globalization of commerce that’s fueling young people’s desire for international brands; overall, modern consumers have a strong connection to global culture through their unbridled Internet access as well as ...
How Can I Help You? Jun 22, 2019 ... the right customer service people faster. It’s important that young consumers have access to real people that can address their specific issue. Hiring a hyper-responsive team of customer service representatives is important, but in today’s competitive marketplace, brands must do more to center the consumer within online retail and make them feel like their patronage is important. Brands can do this by providing multiple human-centric touch points within their digital environments, from making real ...
The Direct Connection Jun 21, 2019 ... , 1,2,3Another way in which DTC brands are winning consumers is through their “try before you buy” deals that make trying new products easier and safer. These disruptor brands are known for having good trial policies and reasonably long testing periods, which are important as new brands entering an already saturated marketplace. For example, the DTC luggage brand Away offers a 100-day trial during which new customers can travel with and test out their luggage; if after 100 days a customer decides they do not ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... information about a product before they buy.RECOMMENDATION: Incorporate augmented reality into online shopping in order to make young consumers feel more secure in what they’re purchasing.INSIGHT: In a crowded marketplace, consumers are drawn to brands that share their story and provide a behind-the-scenes look at how products are created.RECOMMENDATION: Virtual reality is an opportunity for brands to connect with customers by offering them a deeply immersive experience. Done right, this can draw in new ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... . While Facebook didn't elaborate on how it intended to use the technology, the speculation is that it will be used to enhance Facebook’s Marketplace or better connect users with advertisers.Amazon StyleSnapThis new feature is similar to ones offered by Pinterest and Google: users snap a photo of a clothing item or look that they like, upload the photo to the app, and Amazon recommends similar products using A.I. The online retailer also takes it one step further by incorporating influencers ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... style, or just moving on in general. That not all youth engage in this type of marketplace is irrelevant, for the choice is there regardless—a choice that wasn’t as readily accessible for consumers of the past. Shoppers either bought luxury items or they didn’t; but modern youth can now dip in and dip out of the luxury market as they please. Indeed, how youth divest their luxury items when they’re done with them lines up with the steady rise of luxury brands releasing capsule collections and ...
Race To Zero Sep 22, 2018 ... their life better or easier, and 84% of Trendsetters in both the U.S. and the UK think this. In reducing the amount of time that is wasted—meaning it serves no productive purpose and/or there is a more efficient way for it to be spent—brands are doing both of these things. A focus on frictionless shopping and speedy production cycles helps shorten the amount of time spent inefficiently (see Need For Speed Marketplace Examples) and the collection and use of a consumer’s data helps ...
