Life For Like Dec 14, 2019 ... into a format for sponsored content, demonstrating the value of such authenticity. For brands, there’s a real opportunity to get in on the Instagram versus reality trend, especially around products that knowingly appear different IRL than in advertisements. Take McDonald’s for example: in real life, their burgers look nothing like they do in their ads, which the fast food brand can showcase in a humorous, self-deprecating way through a side-by-side Instagram versus reality image. I follow ...
High Society Sep 17, 2019 ... brands are known for their Twitter beefs (see Wendy’s and… everyone else) and diss mixtapes (again, Wendy’s—against McDonald’s, no less) their offerings are put into an entertainment category instead of a nourishment or necessity-based one. In regards to their burnout, Zs are using food and its capacity to comfort to help them cope with the physical effects of being overindexed across multiple aspects of their lives. A manifestation of the way this cohort tends to equate food with ...
Global Culture Marketing Tips Jun 25, 2018 ... international stores, including Brussels and Munich.Wendy's Rap Mixtape Wendy’s is connecting with today’s youth through the art of rap music. The fast food brand dropped a rap mixtape on Spotify entitled We Beefin? The playlist features five original songs that take shots at its competitors such as McDonald’s, Burger King, and Shake Shake. The shady diss tracks align with the fast food brand’s Internet persona and further positions the brand in popular culture. WeTransfer The cloud ...
Eco Chic Jun 22, 2018 fashion & beauty food & beverage clothing eco footwear style sustainable ... sustainable materials, with nearly half of youth in India and Nigeria feeling this way (48% in each country). The farm-to-table movement has helped make sustainability more palatable not just to consumers but also to companies, with global brands like Oreo, Starbucks, and even McDonald’s making moves to incorporate more eco-friendly ingredients, packaging, and business practices. Notably, sustainability isn’t just a marketing move—what’s good for the earth is also proving to be good for a brand’s ...
Job Search Party Sep 21, 2017 career apps networking social media ... like a chore, either; an application should be informational while also being interesting, fun, and efficient. - JOB SEARCH SERVICES RESEMBLING DATING APPS - Found Careers Found Careers, a hiring app in Australia, allows potential employees to swipe interesting jobs based on location and user profile rather than resumes and cover letters. Used by Domino’s, Sheraton, and McDonald’s and now attracting small businesses, the Australian based Tinder-style app recently raised $2.5 million in its second ...
Glutton Goals Jun 14, 2017 food & beverage gen z body image social media soda ... regard “natural” forms of sugar, like fructose found in fruit juice, as healthy even though the effects on the body are largely the same as soda. So, while they’ll avoid taboo beverages like soda and frowned-upon fast food restaurants like McDonald’s, they’re by no means health nuts; only 32% of Zs in the U.S. and 27% in the UK are making efforts to eat healthier. To wit, Doritos and Oreos rank among the brands they deem coolest. While clever marketing from these brands plays a role in this ...
Branding Trends Nov 29, 2016 media & entertainment experiences packaging ... bluetooth.McDonald’s Happy Goggles The home of the Happy Meal upped the prize found in every kids’ meal by creating VR Happy Goggles, available at McDonald’s chains in Sweden. Children could fold the meal container into a box and place a smartphone inside to experience the virtual reality game “Se Upp I Backen,” or “Slope Stars,” in which they dodge obstacles while skiing in the Alps. McDonald’s McTrax Diners at McDonald's in the Netherlands received placemats printed with connective ink that paired with ...
Friends With Benefits Sep 02, 2015 relationships social life friends ... challenges alone. BAILEYS Recognizing the importance of friendship, especially in China given its one-child policy, Baileys created ads addressing how friends can fill the role of sisters. Short documentary-style films depicted pairs of modern “sisters,” and the liquor brand invited fans to share their own stories of friendship. MCDONALD'SWhereas most brands create deals, discounts, and pricing plans specifically for families, McDonald’s in the Philippines recognizes that young people spend much of ...
Food Fixation Mar 11, 2015 food & beverage gen z health & wellness cooking diet ... hangovers, the crowdsourced platform is run by more than 1,000 student contributors on 45 campuses nationwide.SLIM PALATEOverweight and bullied in school, then teenaged Joshua Weissman decided to take his health seriously by foregoing prepackaged meals and learning to cook. After losing 100 pounds, he earned the respect of his classmates and is now inspiring others to adopt eating habits through his Paleo-focused blog, Slim Palate. SUN PACIFIC CUTIESThis past December, McDonald’s and Sun Pacific Cuties ...
Real Time+ Dec 12, 2014 marketing customer service personalization social media ... commercials, McDonald’s created a companion game app for the introduction of a line of smoothies in Sweden. When its commercial aired, viewers could open the app to play along in real time for the chance to win a free drink, with winners revealed at the end of the commercial break. - REACH THEM ONE-ON-ONE - Building on the success of its “Wouldn’t It Be Yummy” jingle for the 2014 Do Us A Flavor campaign, Lay’s capitalized on the Twitter conversation bubbling up about the chip flavors people wanted the ...
