Over The Influence Dec 12, 2019 ... ire at individual influencers is part of that, we're looking at how that drives critiques of the industry at large. For instance, Kendall Jenner came under fire in 2017 for posing on the cover of Vogue India (despite not being Indian). She, Bella Hadid, Hailey Baldwin, and Emily Ratajkowski were lambasted for promoting Fyre Festival (which turned out to be one of the most highly-publicized social media-fueled disasters in recent memory). Meanwhile, Kylie Jenner was blasted for throwing a ...
Future Of Entertainment Sep 14, 2018 ... gaming. Razer has confirmed that the creation of a second generation Razer phone is underway.Asus ROG The Taiwanese electronics company Asus debuted a gaming-specific phone called the Asus ROG under its Republic of Gaming brand earlier this year. The company wanted to create a device that offered consumers a full-scale, rich mobile gaming experience, free of the issues that occur when gaming on a normal smartphone, such as overheating, poor audio, insufficient memory, and lack of speed. The ROG ...
Betterment Marketing Tips Mar 11, 2018 education health & wellness fitness mindfulness online learning ... mindfulness and meditation techniques to get participants to fully enjoy and embrace the brand’s new luxury vegan chocolate. The goal of this event was to enlighten guests on the health benefits of chocolate. Cocoa aids in heart health and mood management and its antioxidants help with brain function and memory.Nike x Headspace The NikePlus app has teamed up with Headspace to teach its members the importance of meditation to become a better runner. The app now offers guided workouts called the Mindful ...
The New Social Norms Dec 18, 2017 social life friends nightlife social media ... , Ys and Zs are actually quite conscious and strategic about using their free time wisely, so that it helps enhance their friendships and their personal growth. They want their days and nights to best allow for this and are flipping the script for how they interact IRL and the role of nightlife accordingly. For instance, when they engage in nightlife, they're looking to feel closer to their friends and to have gained something personally, such as knowledge, a new skill, or a fond memory. They're ...
Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... , they're adopting the "Go Big Or Go Home" mindset because they feel there's more to get out of adventurous social experiences than ordinary ones and that socializing in this way can be a worthwhile investment, leaving them with a particularly fond memory, a new skill, or deeper knowledge, for instance. As Zs are still young, they don't necessarily have complete freedom to participate in adventures or fund them, but as they're displaying this mindset already, it will only grow as they gain more autonomy ...
Re-New Dec 05, 2016 media & entertainment movies streaming TV ... series that have ended so I can binge watch without waiting.AMELIA, 19, UKI tend to rewatch series that I haven't seen in a while to refresh my memory, and, if I know that I enjoyed the series, it’s interesting to watch again to see if I understand more. I recently rewatched American Horror Story. JONTI, 16, UKIn previous decades, people could only rewatch TV shows if they had access to a boxed set or if reruns were airing on TV, but as modern youth have access to an archive of nearly ...
Epic Entertainment Dec 02, 2016 media & entertainment social media ... white Vans or memes revering Harambe’s memory, is a form of online entertainment in and of itself. Once the Internet has sunk its teeth into a topic, it becomes less about the source and the authenticity of the content and more about joining the hullabaloo. The initial media can be perpetuated through social media channels until the spectacle turns it into must-see content. If brands hop onto these runaway trains—or even better, get in the conductor’s seat—they can prosper from the ...
Break It UP Dec 07, 2015 relationships dating divorce ... . In both cases, they came out on the other side, smarter, stronger, and more self-aware for the experience. They acknowledge the transition can be disruptive, but they believe it’s worth the effort. Just as many don’t see a need to defriend their exes, today’s youth don’t seek to scrub these parts of their lives from their memory or their social feeds. The habit of keeping tabs on an ex via social media, which admittedly likely grew out of a desire to either see the person fail or to rekindle the ...
Total Recall Dec 13, 2013 technology apps ... Apps and tools are supplementing Ys' and Zs' memories, leveraging their digital footprint to remind them of past experiences and helping them savor moments.Young consumers’ tendency to track their every activity, idea, and emotion online has resulted in the inadvertent creation of a personal, historical online archive: a store of digital memory. As we discussed in our Past Presence macro trend (Cassandra, Winter 2012), the existence of this digital memory, and the ease with which young people ...
Short Life Dec 05, 2013 communication ephemeral messaging social media texting ... the Web, where content lives forever to create an ultimate, endless store of digital memory. But young people are beginning to realize that permanence isn’t all it’s cracked up to be—and that carrying so much literal and metaphorical baggage can be a burden. This realization has spurred the rise of a countertrend that favors fleeting experiences, ephemeral communication, and non-durable goods; essentially, products and content that feature a built-in shelf life. This newfound Short Life mentality ...
