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Macrotrends

Over The Influence

... many of these people hellbent on getting the next great shot—no matter what it takes. That's led to accusations that influencers are promoting waste and even destroying natural habitats. Food-focused influencers will often order a slew of menu items, even if they're dining alone and can't eat it all. As food waste and global hunger are both serious issues, some criticize these influencers for not being more conscientious. (On the flip side, it’s worth noting that some influencers have risen ...

High Society

... much as six figures a year doing mukbang videos full-time, and brands such as Pepto-Bismol and DoorDash have partnered with her to capitalize on the craze. Mukbang videos serve different purposes for viewers: some like that hosts eat things that they themselves cannot, while others find that such videos act as a cure for loneliness. W HotelIn August, the W Hotel in Washington, D.C. launched a mukbang room service package called its Sip & Slurp menu, which is marketed at $285 but actually comes out ...

The Future Of Experiential Retail

... snack wall, and tasting flight menus. Others, such as Vitacoco’s pop-up to debut its new Sparkling line of ready-to-drink beverages, allowed fans of the coconut water brand to try one specific product—and in some cases, walk away with full-size products for free—while participating in other fun wellness activities. It goes without saying that branded pop-ups can’t just offer visitors an experience without commerce, even if the event builds brand awareness. Young consumers are attending ...

The Direct Connection

... andparticipate in community events tied to the company’s values. The pop-up environments were intended to activate all five senses while showing off its 300+ products; for instance, visitors could partake in tasting menus, visit a beauty lounge, and get a first glimpse at its newest products.1 in 3 U.S. Trendsetters and 1 in 4 in the UK have made a purchase from a direct to consumer brand in the past year. DTC SHOPPINGLow cost, convenience, and promotions/deals prompt half of U.S. Trendsetters to shop from a ...

Retail 2.0: A.I., AR & VR

... features, including payment via facial recognition cameras and A.I.-powered menus. If customers are enrolled in the store's loyalty program, KFC's app will show items that are tailored to their ordering preferences and local demographics. Not only does this make the experience more seamless, KFC's CEO said it also cuts down on waste because the chain is able to forecast more precise orders for each individual store. Walmart Walmart is experimenting with A.I. as a way to improve the customer experience ...

The Urge To Splurge

... instead are cooking for one or two, it's less of a required task and more of an enjoyable recreation or hobby; they’re able to dictate the menu and spend a little more to treat themselves on the foods they want to eat. It also stands that U.S. Boomers are splurging on dining out for similar reasons. At this point in their lives, dining out isn’t just a way for Boomers to spend time enjoying food on their own terms, it also has a strong social component. They now have the ability to see their friends ...

Welcome To The Club

... group in July 2017 as an online space where women could share travel stories and advice; but what started as a community online has now evolved into IRL meetup groups called Women Who Travel Meetups. Every month, the Condé Nast team visits a different U.S. city to bring the online discussion into real life and to foster in-person connections within its brand community. Taking inspiration from the resurgence of social clubs, retailers could host a monthly in-store supper club and feature a menu that ...

The Joyride

... , guests can enjoy a Bavarian style lunch accompanied by live music and more beer.Tequila Train This past year, the Napa Valley Wine Train, known for its wine-tasting train journeys, launched a new food and beverage experience on Día de los Muertos: the Tequila Train. Passengers on the Tequila Train look forward to a 3-hour journey aboard a vintage railcar as it winds through beautiful wine country and enjoy a four course menu with tequila pairings provided by Casa Dragones, an independent producer ...