An Eye Towards The Future Jul 27, 2020 ... tangible, yet still important, repercussion when it comes to young people’s literal senses. The isolation brought upon so many people in light of this situation is, in a way, warping Millennials’ and Zs’ senses, whether they’re feeling overstimulated or desensitized. And finally, burgeoning privacy concerns around era-relevant data mining (such as track and trace programs, or the current TikTok controversy) will shape how digitally-native Millennials’ and Zs’ basically exist throughout the rest of this ...
No Joy in Division Mar 21, 2020 ... , while 47% of youth in the U.K. use Facebook and 45% use YouTube to become aware of political and social issues. "I never like to just choose one side. I do watch Fox News, but I also watch CNN. I compare the two and kind of feel which one is more believable, which one's more understandable, which one has less of an emotional response to a certain situation, and which one has more of a fact-mining. So it's just like one of those things where you have to get the total picture and that's something ...
Would You(th) Care For A Cause? Mar 20, 2020 ... Find out if Gen Zs and Gen Ys actually care when brands get involved in social causes or political issues, as well as differences in how each generation perceives such brand initiatives. To socially conscious modern youth, aligning your brand with a cause or social issue is a table stake: the bare minimum effort that companies must put forward to earn a place at the table. Socially conscious young people almost expect brands to stand for something as a baseline requirement. However, we have ...
Free For All Sep 19, 2019 ... cleaning and organizing can be a chore, for modern youth, it’s also an activity that helps them clear their mental clutter and engage in a mindless, and thereby relaxing, activity. The attention to creating a clean and organized living space coincides with the rise of minimalism and the mainstreaming of the KonMari Method by author and TV host Marie Kondo. According to Kondo’s framework for tidying up, people should only keep possessions that “spark joy,” positioning cleaning as an activity that can ...
It's A Mall World After All Jun 23, 2019 ... Boston-based mall Boston Seaport hosts DTC brands like Away, Warby Parker, and Outdoor Voices; it also commissioned artists to create work for an outdoor corridor and launched The Current, a mini "village" of nine tiny spaces that are curated around a set theme and change every six months. Similarly, The Grove launched Pop Shops, 12 small-format stores designed to let online brands test out physical locations; Easton Town Center in Columbus, OH, opened Shop Lab, a short-term space for online brands ...
How Can I Help You? Jun 22, 2019 ... their policy, but he did it for free and then he checked my tire pressure and other stuff I don't know how to do. All I came in for was a small part, and I left with all these other added benefits.” To make consumers feel seen and genuinely cared for, brands shouldn’t just do the bare minimum; rather, brands should go beyond meeting their needs by also appealing to their wants—especially before customers even know they want them. By thinking ahead, brands can deliver human-centric customer ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... how their strategy enables this goal. As a brand, you need to make sure that you’re not just giving consumers the best price on the market; you should also consider how rewards and incentives can foster a deeper connection between brand and customer, increase the relevance of a brand within its category, and drive continued consumer advocacy well into the future. Take Google: the company recently bundled a Google Nest Hub, Google Home Mini, and GE C-Life Smart Bulb together for only $99, knowing ...
The State Of The Sub/Urban Dec 15, 2018 ... areas have traditionally had minimal green open space and people needed to live in the suburbs if they wanted to be surrounded by such, cities are increasingly incorporating more nature and making use of free space whenever possible, from elevated parks to green areas popping up alongside sidewalks. Meanwhile, the amenities that suburbs naturally have are being augmented with perks typically found in cities, such as more cultural destinations and greater walkability, making suburbs less quiet and ...
There's No Place Like Home(town) Dec 11, 2018 ... ; Homesick The aptly named company Homesick sells classic white candles with customized scents for each of the 50 states, in addition to several cities, including NYC, Denver, Pittsburgh, and Seattle. The minimally designed and all-natural soy candles are also designed to evoke specific, and even humorous, callbacks to holidays and occasions, with scents for road trips, new jobs, and summer camp. “Steps To Stardom” In February 2018, pop star Justin Bieber got his own dedicated museum ...
The Joyride Dec 07, 2018 ... an airport layover program, but it would be great to fit in a mini trip during an 8-10 hour layover to quickly explore the city, try great restaurants, and see nearby places like galleries, museums, or monuments.DK, 30, OKStopover programs offer flyers easy access to accommodations, sites, and activities that show them the highlights of the city so people can say that they actually went to and experienced the culture of a place, not that they were just there for a layover. For example, Brussels ...
