PTSD: The Pandemic, Turmoil, & Social Disruption Oct 29, 2020 ... Unpacking the collective trauma experienced by today’s Gen Zs and Millennials Young people today are experiencing a collective trauma, which we’re unpacking so that clients will understand how to help their consumers cope through these immense shifts. Ultimately, ALL brands need to understand this, and will need to build strategies/tools into their offerings to safeguard consumer mental health and help them mitigate their PTSD. ...
A Defining Moment Mar 24, 2020 ... one another in this time of need.”VICTOR, 14, IL“I want to hear about how they’re going to protect their workers… in times like this everybody deserves paid leave, and the good compan[ies] will do this.”SHELBIE, 26, CAThere are also emerging examples of solidarity and camaraderie as people come together to unite against Covid-19, leading us to believe that the epidemic could, in fact, work to mitigate polarization. Stories of young people helping older generations and each other during the ...
Would You(th) Care For A Cause? Mar 20, 2020 ... demand that brands do “the right thing,” which looks different to each and every consumer? To mitigate this uncertainty and confusion, we’re examining how youth view brands championing their values and external causes, specifically in terms of awareness, purchase decisions, and resulting aversion to a brand. We’re including a special focus on Zs, a generation of youth who are broadly painted as cause-oriented and highly-aware in the media, while also looking at Ys’ views on this matter to round out ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... don't have to be up at 6:00 AM like ready to be the first one on the line."DINA, 23, NYHOW YS MITIGATE EMOTIONAL BURNOUT: Ys are effortful in how they manage their emotional burnout. This is most clearly seen in how this generation has given rise to a self-care movement, which they see as a “self-serve support system.” Self-care is a way for this generation to take back control of their wellbeing, or at least feel in control in the face of so many other factors that are outside of Ys’ control. This ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... feeling of disempowerment ultimately contributes to their increased anxiety and mental burnout.HOW ZS MITIGATE MENTAL BURNOUT: To help heal their mental burnout, Zs are championing the issues of mental health and giving themselves the time and space to prevent and heal it. This cohort is using their voices, both online and IRL, to create a dialogue around mental health. By bringing the issue into mainstream consciousness, this cohort is helping to break down stigmas around this issue so that people ...
Always Be Hustling Sep 21, 2019 ... social media content, and even self-betterment is seen as a lifelong task that places stress on today’s youth. These notions are cementing an epidemic of burnout among today’s youth, who are simultaneously trying to mitigate their personal burnout and yet still work to achieve the success they desire. This exact predicament explains how youth turn to the idea that they should Always Be Hustling. Gen Ys and Gen Zs are hustling as they figure out how to achieve success, even as they struggle to cope ...
Free For All Sep 19, 2019 ... both generations attempt to mitigate their burnout, their free time becomes an important period during which they can recover. That said, Ys and Zs regard their free time differently, with Ys using it as a time to be productive and Zs regarding it as a well-deserved break. Understanding how Ys’ and Zs’ values affect their free time will help your brand create the right messages that resonate with their outlook on burnout recovery, as well as reach them during those hours when they have nothing to ...
High Society Sep 17, 2019 ... of modern life. Overall, modern youth are questing for benefits on top of mere escape, and the following avenues through which they seek this also satisfy their desire for products and services that help them self-medicate their burnout. Today’s youth have quite a few avenues to self-medicate their feelings of burnout, but the following categories are emerging as front runners in youth’s quest to mitigate feeling simultaneously run down and trapped in a cycle of stress. CBD, drugs, food, and new ...
No Money, More Problems Sep 16, 2019 ... control further exacerbates this burnout and makes it more difficult to address the underlying cause. If brands can help young consumers regain control and feel less overwhelmed in even one area, like putting them in the driver's seat of their financial futures, that can go a long way in helping them mitigate burnout in other areas of their lives as well. For many young consumers, just getting started on figuring out their finances is a daunting task. Brands would benefit from meeting Ys and Zs where ...
The Future Of Experiential Retail Jun 24, 2019 ... -dependent, yet they crave tactile experiences that counteract their constant connectivity. For Ys, who prize group activities that mitigate their digitally-induced burnout, brick-and-mortar retail gives them a chance to engage in communal activities centered around shopping. As more and more retailers host workshops, lectures, and other educational in-store activities (see data below), Ys have ample opportunity to interact with the brands they care about while getting an educational experience that fits ...
