Gut Check Mar 06, 2014 retail consumer reviews e-commerce mobile shopping Crowdsourcing Gut Check ... , taste, fit, feel, safety, and peer reception. These pre-purchase gut checks have become shopping second-nature among Gens Y and Z. And, for all the recent worry about showrooming, few outlets have grappled with the fact that in-store shoppers are not using their mobiles just to check for lower prices online; they are, in effect, confirming whether or not they should purchase the product in question at all. Unlike the in-depth research and “life prep” required before taking a trip or selecting a ...