389 results for 'music'
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Macrotrends

Purposeful Pop

... ; he’s proud to be considered a troublesome person in the face of social, governmental, and corruption issues. As more musicians in Nigeria use their music for political commentary, R&B artist Innocent Idibia, known as Tuface, recently announced his intentions to run for public office. In the U.S., pop star Justin Timberlake’s music video for “Supplies” shows a seemingly futuristic, dystopian cityscape, yet all of the footage on the TVs Timberlake watches features present day problems, including ...

Origin Story

... particular, and for every hour watched in Germany, nine hours were watched internationally. Young people are also frequently consuming entertainment in languages they don't understand because they feel the original is more true to the intent of the creator; indeed, 43% of global youth say they can enjoy music even if they don't speak the language, with this being particularly true of youth in South Africa (56%) and China (50%). Adapting content for a different market doesn't necessarily translate ...

Exertainment

... encourage people to be active nowadays; more and more, they will need to up the entertainment factor to immerse consumers in content.As interest in Exertainment grows, entertainment brands will need to think outside their category and give fans ways to be active around their content to stimulate them mentally, as well as physically in their pursuit of being productive and healthy. For instance, music labels could host themed runs to get fans inspired by their artists' new works, or even reimagine music ...

Mix Masters

... own; they didn’t stress about what non-professionals would do to their music but rather embraced the reality that creative, interesting work can come from anyone. Brands that take such a risk will earn young people’s respect for trusting them. After all, young Mix Masters aren’t only excited to share the results of their work to showcase their own creative chops but also to extend the life of the initial work for which they have such passion by bringing it to a wider audience.It would be nice for ...

(Ana)logging Off

... and curate a collection, rather than having simply clicked to access digital content, and therefore, it feels more special. Young people in focus groups noted that it’s a point of pride to have analog media and display it. Consider how it’s not very share-worthy to post a photo of one’s digital music or ebook library on social media, but with physical entertainment, youth can artfully arrange and show off these items to their friends and followers. Moreover, it says a lot about youth’s investment ...

Genre Trends

... nature and music with its Hello World! program, featuring popular musicians Christina Aguilera, Ellie Goulding, Dave Matthews, Joan Jett, Steven Tyler, and Usher. Each episode matched an artist’s song with a nature theme to be informative and raise awareness of prevalent issues.Atlanta Created by and starring actor, comedian, and musician Donald Glover, Atlanta on FX explores the life of two cousins in the city the show is named after. One cousin is an up-and-coming rap star and the other ...