The New Social Order Dec 15, 2019 ... or her followers. Sponsored content that is out of step with the rest of the celeb's feed is glaringly obvious and the audience is more likely to skip right over it. But sponsored relationships that feel like a natural extension of the influencer's persona can have far more sway, particularly when it's for a brand, issue, or cause that they feel strongly about. Brands are increasingly turning to micro-influencers to promote their products. Industry experts vacillate in terms of what follower ...
Over The Influence Dec 12, 2019 ... many of these people hellbent on getting the next great shot—no matter what it takes. That's led to accusations that influencers are promoting waste and even destroying natural habitats. Food-focused influencers will often order a slew of menu items, even if they're dining alone and can't eat it all. As food waste and global hunger are both serious issues, some criticize these influencers for not being more conscientious. (On the flip side, it’s worth noting that some influencers have risen ...
High Society Sep 17, 2019 ... of beverages, which comes in three flavors: Lemongrass, Gingergrass, and Sweetgrass. Mountjoy SparklingBeverage brand Mountjoy Sparkling is on a mission to refresh and de-stress consumers with its CBD-infused sparkling water. The beverage comes in five flavors—orange, peach, lemon lime, blackberry, and natural—and contains 10mg of organic CBD, which is said to help relieve pain and anxiety, reduce inflammation, and improve one’s overall wellbeing. Along with providing a quality ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... U.S. and UK Trendsetters say technology has had a positive effect on their shopping habits rather than a negative effect. But with tech already integrated into so many aspects of the shopping experience, brands will need to step up their innovation game in order to keep up with expectations. Moreover, Ys and Zs can spot tech that's used as a gimmick, so in order for these experiments to be effective, they have to be a genuine step forward.Unsurprisingly, fashion and beauty are a natural fit for ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... was a natural expansion of the social media shopping experience and its ripple effects are changing the very nature of shopping. To wit, 32% of U.S. and UK Trendsetters have used a "buy" button on a social media site, while 42% of U.S. Trendsetters and 37% in the UK are interested in this payment method. And around one in five U.S. and UK Trendsetters have ordered and paid using a social media post, such as texting a pizza emoji to Dominos. This type of ordering and payment system is still ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... , which primarily exist to be photographed and shared. In fact, 68% of youth in the U.S. and 66% in the UK have attended or would like to attend a themed event/festival. This jumps to 87% among Trendsetters in the U.S. and 85% in the UK.It's only natural that the next phase of experiential shopping would be a blend of these trends: live events where shopping itself is one of the key drivers and where the lines are blurred between art and retail, music and commerce. While many of these events promote ...
Tech Truths Mar 21, 2019 ... they do not have any access to it; only 48% of Boomers in the U.S. feel stressed when they're without tech, compared to 62% of Xers, Ys, and Zs in the U.S. They're not uneasy being without tech because they don't feel a need to use it constantly even when they do have access. It's simply not natural to them to do so. This isn't to say they dislike tech, but because it's more of a novelty to them, they spend more time without tech than with it. They're the least likely of the four generations to ...
Breaking Bad Mar 20, 2019 ... or starting a family, this practice was unheard of, and the constant barrage of media coverage around living at home, while skewing negative, leaves older generations to believe this is now more of a norm than a stigma.Friendship: Alongside romantic relationships and family structure, young generations are also evolving how friendships are conducted. As Zs live digital-first lives and are more comfortable carrying out the bulk of their socializing online, they feel that it’s almost more natural ...
Fear Factors Mar 19, 2019 ... marketing and advertising, as well as be a megaphone for Ys’ efforts to champion diversity.The future of humanity won’t matter if the planet cannot sustain it. The fear of climate change has moved from the back of people’s minds to the forefront, with 35% of UK Ys and 34% in the U.S. worrying about the environment/climate change, and nearly four in 10 U.S. Ys worrying about natural disaster. To help curb the effects of climate change and propagate the spread of socially progressive ideals, Ys are ...
Where Young Adults Live: Now & In The Future Dec 16, 2018 ... %), with the rest nearly evenly split between rural areas (31%) and urban areas (29%); as many members of this generation are still living at home with their parents, the heavy suburban presence is expected. Moving forward as Zs have more autonomy over their location, fewer expect to live in the suburbs than at present; initially, urban areas are more desirable, but 20 years out, Zs expect to have a more similar breakdown to the one they do currently. When they’re 34-41, it’s natural that they may be ...
