Nesting & Resting Sep 15, 2017 fashion & beauty health & wellness home grooming ... Young people are reinventing “nesting” to meet their needs, presenting a growing opportunity for brands to reach them through the home and self-care space.The retail industry has been faced with mounting challenges as it adapts to young consumers’ shifting shopping preferences in recent years, but when it comes to budding opportunities for brands, there’s no place like home. Nesting, once reserved for single people making their living spaces “their own” before starting a family, has taken ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... how their strategy enables this goal. As a brand, you need to make sure that you’re not just giving consumers the best price on the market; you should also consider how rewards and incentives can foster a deeper connection between brand and customer, increase the relevance of a brand within its category, and drive continued consumer advocacy well into the future. Take Google: the company recently bundled a Google Nest Hub, Google Home Mini, and GE C-Life Smart Bulb together for only $99, knowing ...
Tech Truths Mar 21, 2019 ... for more purposes when compared to their older counterparts.Which of the following types of smart/wifi connected devices, if any, do you currently have or are you interested in having in your householdI Currently Have This Summary Smart entertainment device (e.g., Sonos speakers, LG smart TV) | Smart digital assistant device (not your phone) (e.g., Google Home, Amazon Alexa) | Wifi connected home camera (e.g., Nest Cam, Amazon Cloud Cam) | Smart home environment devices (e.g., Nest Thermostat ...
The Urge To Splurge Mar 16, 2019 ... , as Boomers enjoy re-nesting in their homes, they’re more apt to splurge on tech that helps them enjoy entertainment and spend their time when they’re not out or traveling unwinding in their homes, which they now have all to themselves. What It Means For Brands: As they retire and reap the benefits of a lifetime of investment, Boomers are settling into their later-stage financial freedom. Brands that don’t pass up this influential cohort for younger and more attention-grabbing generations will win ...
The State Of The Sub/Urban Dec 15, 2018 ... Skogscafé In October, Nestlé's dairy brand Lindahls Kvarg opened a Swedish-style oasis dubbed Lindahls Skogscafé to help Londoners connect with nature, de-stress, and enjoy the benefits of non-city life. The space was comprised of trees and scents found in the forests of Sweden, providing a calming atmosphere for visitors to enjoy the brand's smoothies and participate in free yoga classes. Paradise Now Paradise Now is a free-to-enter urban outdoor spa that popped up in London this past fall, easing ...
Where There's A Will, There's Away Dec 10, 2018 ... altogether for a period will give them a lot more money for travel. Meanwhile, they can still channel their passion for food through cooking, and as they embrace Nesting & Resting, making meals at home or ordering takeout is sometimes preferred over going out to eat. It's not to say that young people don't want to buy new clothes or accessories, or enjoy nights out, but as they take a Go Big Or Go Home approach to their social lives and spending, they're willing to save up for the moments that matter the ...
Home & Away Marketing Tips Dec 02, 2018 ... . NestléNestlé launched a VR experience called The Taste of Real in the Zürich Airport to give people a deeper look into the history of its premium chocolate brand, Cailler. The experience transported viewers to Maison Cailler in beautiful Broc, Switzerland to see where and how the chocolate is made. Through the activation, travelers were able to establish a greater connection to the chocolate that was available to sample and purchase.The Coppa ClubLondon restaurant The Coppa Club partnered with Virgin ...
The Invisibles Sep 16, 2018 ... you interested in having in your household? Please do not consider your cell phone a smart device.I Currently Have This Summary Smart entertainment device (e.g., Sonos speakers, LG smart TV) | Smart digital assistant device (e.g., Google Home, Amazon Alexa) | Smart health/fitness device (e.g., smart water bottle, wearable sweat monitor) | Smart home environment devices (e.g., Nest Thermostat, smart air conditioner, smart air quality monitor) | Wifi connected home camera (e.g., Nest Cam ...
Culture Spotlight On The U.S. Jun 15, 2018 ... conducive to a relaxing listening experience (e.g., while at home cooking or cleaning). This shift in sounds is reflective of young consumers' habits, as they embrace more time at home (see Nesting & Resting) and are partying less at bars and clubs (see The Age Of Innocence). Moreover, they're gravitating towards content that helps them relax and be mindful (see R&R [Rest & Replay]), which softer R&B songs provide as well. Given this growing preference towards more soft, soulful ...
Global Food & Beverage Trends May 28, 2018 ... with collagen, organic grass-fed butter, and non-GMO MCT oil. The creamer was launched in partnership with Nestlé via the Terra Food + Ag Tech Accelerator.Primal Kitchen Started by an American former elite endurance athlete and paleo diet expert, Primal Kitchen produces healthy salad dressings, condiments, collagen drink mix, and grass-fed collagen protein bars. Each of the four varieties is free of dairy, gluten, grain, soy, and whey, low in sugar, and high in healthy fats ...
