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Macrotrends

Know It Alls

... but also stress as young people try to keep up with an unending amount of information. As they pursue this continual learning, youth are redefining the concept of “Know It Alls” from being a playground insult to an aspirational goal. It's really hard today to not know about different areas. You can't avoid knowing a little about everything because news and information is always coming across our radar.YARLEN, 17, NYRather than describing a depth of understanding, the concept of being ...

Gen Z Micro Trends

... politics, social justice, and the environment. Clover  Clover is a newsletter for teen girls that was developed in the hopes of creating a highly informed community that transcends social media. The newsletter curates thoughtful and hard-hitting articles from publications like the The New York Times and The Atlantic and aims to eliminate clickbait, which teen girls hate, as Cassandra and Clover discovered in a joint study. Newsela Newsela is helping improve literacy and exposure to news in K ...

POPulism

... Young audiences are increasingly eager to learn about and enhance their awareness of politics through the lens of comedy.Politics has long been considered fair game and easy fodder for comedic treatment in popular culture. Satirical political commentary, in particular, has been an ingrained part of Millennials’ cultural upbringing and news consumption since their preteen years. The Daily Show with Jon Stewart has been on the air for a venerable 15 years, and The Colbert Report began a full ...

A Defining Moment

... might be going, we were also paying attention to the news from Asia, including the protests in Hong Kong, the wildfires in Australia, and then a new, potentially more deadly, flu-like virus.Fast forward two months and we find ourselves in the midst of a global pandemic—one that has already begun to reshape our society, with potentially lasting effects. Indeed, it may become the defining event for today’s Gen Zs and Millennials. Furthermore, this global pandemic is cementing our delineation for the ...

OK, Boomer!

... to pivot, hustle, and constantly learn new things to stay afloat. Consistent with what Cassandra reported in The Burnout Report, Zs and Millennials feel enormous pressure and urgency to work hard to get (and stay) ahead. The new news here is that today there is an even stronger belief that with this hard work, it just might be possible.Government & PartyAs we have reported, one of the hallmarks of youth today (and indeed, the population as a whole) is a decades-long decline in the trust of larger ...

Live, Not Buy: Gen Z Activism

... action they must take in order to create change. On the other hand, Zs were born during a time of geopolitical unrest, and with access to a 24-hour news cycle heightening fears around the issues all consumers are facing today. With terrorism and school shootings affecting their sense of safety and warnings about the effects of climate change on the health of the planet threatening their very future, this generation has much to worry about. Their sense of insecurity has shaped Zs to be political ...

No Joy in Division

... of the following platforms/services, if any, have you used in the past year to become aware of political and/or social issues?Select all that apply. YouTube | Facebook | Talking to a friend | Talking to family members | Instagram | News media | Twitter | Snapchat | Teachers/mentors | TikTok | Reddit | Political or social issue experts (e.g., interview, book discussion) | Email newsletters | Events (e.g., festivals, meetups, conferences) | Brands/branded campaigns ...

Life For Like

... become a covetable luxury, as well as a status symbol, which ultimately speaks to the power of the influencer to proliferate these types of messages through social media. A FLAIR FOR THE DRAMATICDrawing back the curtain on one’s personal grooming routines only scratches the surface of just how much some influencers share about their private lives. YouTubers Liza Koshy and David Dobrik broke the news of their breakup in a viral video that’s amassed over 57 million views to date; Tati Westbrook’s ...