48 results for 'nightlife'
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Macrotrends

The New Social Norms

... Gens Y and Z are creating a new social code around friendship dynamics, social habits, and nightlife, driving a need for brands to update the ways they depict and engage young people in their social lives. The current state of socializing looks radically different from that of previous generations, as well as from just five to 10 years ago. Gens Y and Z are spurring notable shifts when it comes to what they value in their social lives, how they hang out with friends, and what they deem cool in ...

UnWasted Time

... were open the latest. Nightlife was synonymous with drinking, and expectations of a social event included a central focus on alcohol. Yet now, youth are seeking to spend UnWasted Time at social events, cutting back on booze and even refraining from drinking altogether. Even on college campuses, often considered meccas for wild partying, sober social events are becoming more popular (see examples). Previously, I would go out just to drink and get drunk. Now, I will go out to meet friends, but I'll ...

Millennials' Seven Day Sober Diary

... and friendships, and what they liked and disliked about being sober each day. These diaries give a glimpse into the rising movement in which young adults are seeking UnWasted Time—specifically in terms of how they're embracing sober socializing more and more. Their experiences not only reveal why young people enjoy taking brief breaks from alcohol and what they find challenging when doing so, but also how it impacts everything from their finances and health to friendships and nightlife ...

The Age Of Innocence

... Young adults are reimagining socializing and nightlife, gravitating toward tamer options that fit with their generational values and eschewing the drinking and drug cultures of the recent past.The list of young people's social activities, at times, can look like a throwback to the days of soda fountains and local fairs rather than modern times known for fishbowl cocktails, booze-fueled festivals, and an anything goes attitude. Gens Y and Z are increasingly eschewing binge behavior traditionally ...

Seize The Day

... agree with both of these statements.Which of the following, if any, do you agree with?Please select all that apply. I'd prefer going out with friends during the day | Daytime is the new nighttime NEGATIVES OF NIGHTLIFEYoung people dislike many things about nightlife. Given that they like to be very productive during the day, about two in 10 young people dislike the fact that nightlife starts so late. A similar number say they don’t like it because it’s hard to make meaningful connections with new ...

Dress To Thrill

... nightlife venues like bars and clubs as they Seize The Day and prioritize socializing during the daytime over nighttime. When they do engage in nightlife, it often turns into an epic adventure to fulfill their desire to Go Big Or Go Home. Many “go big” experiences involve a particular type of outfit or costume concept, but a theme can be applied to any usual party or night out to take it to the next level, achieving the desire for extraordinary experiences on a manageable scale and giving young adults ...

Sports Clubbing

... like to see more fun events like glow-in-the-dark bubble soccer. I need that in my nightlife.KARA, 21, TXGET INTO GAME NIGHT(LIFE)Brands across all categories need to play in the sports and nightlife arenas in order to address an important part of modern young adults’ lifestyles. The intersection of these areas has become a main access point for how young people hang out with their friends, find new friends and people to date, unwind, and, ultimately, have fun. Just as young people are getting out ...

Portraits Of A Generation

... ) | Meditation/mindfulness | Celebrity culture | Entrepreneurship/ business | Nightlife (e.g., clubs, bars, discos) | Podcasts | None of these PORTRAYALS OF GENERATIONSThe vast majority of consumers across all generations in the U.S. don’t believe that media representations of their generation are accurate. Only 25% of Zs, 23% of Ys, 16% of Xers, and 12% of Boomers in the U.S. think their generation is accurately reflected in entertainment, demonstrating the need for the entertainment industry to ...