Influencer Marketing Tips Dec 10, 2019 ... product or service? Don’t just look at metrics: look at an influencer’s lifestyle, their feed’s aesthetic, the persona they project, and the level of engagement they have with their followers. If your product or service aligns with these factors, go for it—and then make sure the final content will be both enjoyable and educational for that influencer’s followers. Take Inspiration From Nike: Nike has long leveraged their Master Trainers as extensions of the Nike brand, but for the recent Nike x ...
The Future Of Experiential Retail Jun 24, 2019 ... such as Dirty Lemon and Nike are already bridging both ends of the spectrum to stores: Dirty Lemon’s new outpost in Manhattan’s Hudson Yards contains The Drug Store, the brand’s frictionless grab-and-go, text-to-pay drink vending concept, alongside a sit-down mocktail bar-cum-lounge that serves craft wellness beverages. At Nike by Melrose in Los Angeles, NikePlus members can score “unlocks” at the NikePlus Unlock Box, a digital vending machine that lives inside the physical store, to grab product ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... , and makeup. Sneaker companies have been especially eager to experiment with AR: both Nike and Adidas had AR plays in 2018. Home and furniture stores like IKEA and Home Depot use AR to give customers a quick glimpse at home improvement projects. Even Google recently announced that it was adding augmented reality to its search. Still, it's a relatively new phenomenon that many customers have yet to interact with. The desire to see more AR is growing; 15% of UK youth and 13% of U.S. youth would like ...
Next Gen Brand Loyalty Mar 22, 2019 ... answers started to form—which illustrates the gap between consumer perception of brand loyalty and brand loyalty in practice. One 41-year-old year old male in our focus group explained that although he’s been wearing Oakley sunglasses for 20 years and always buys that brand when he needs sunglasses, he doesn’t consider it his “favorite.” On the other side of the same coin, one 22-year-old female considers Nike one of her favorite brands, yet she doesn’t buy from them often. Even if someone tends ...
Multigenerational Marketing Tips Mar 15, 2019 ... change to make your interaction with consumers feel less transactional? - Nike's Playbook For Mastering Consumers' Expectations Of Brands - Look to Nike for guidance as a best-in-class example of how to meet consumers' expectations of brands. How Nike Makes Consumers' Lives Easier Nike has recently expanded its efforts to streamline its in-store shopping experience and save people time. Before visiting the Nike by Melrose store in Los Angeles, shoppers can text the brand their order so that their ...
The State Of The Sub/Urban Dec 15, 2018 ... in particular to further help this type of environment evolve and lower carbon and energy use in the process. Much in the way that brands sponsor bike sharing programs, as Nike does in Portland, OR and Citibank does in NYC, brands across all industries can help fund greenery, thereby transforming a city and making the quality of life better for all residents, not just those who can afford it. Along with the rise of urban parks, cities are devoting ample space to grow food, which traditionally has ...
Home & Away Marketing Tips Dec 02, 2018 ... specific place, as well as highlight the unique attributes of different cities and states in a way that helps consumers deepen their sense of connection to the past, present, and future places they live. Foot Locker x Nike In partnership with Foot Locker, Nike recently debuted an exclusive “Home and Away” collection, with each shoe sporting a specific “Home” or “Away” colorway, that celebrates sneaker culture in Atlanta, Houston, and Miami—cities that are known for their active streetwear scenes ...
Need For Speed Sep 20, 2018 ... , as their Amazon accounts are charged automatically for the items they selected. Demonstrating further consumer demand for frictionless shopping, Amazon opened a third location in Seattle at the beginning of September and shortly after announced a plan to launch as many as 3,000 additional Amazon Go stores across the country by 2021. Recently, Nike has also introduced an innovative brick-and-mortar concept that removes barriers to speed for consumers. The brand’s first “live concept store” in LA ...
The Invisibles Sep 16, 2018 ... towards integrating technology into apparel and accessories was particularly apparent at CES 2018, with a rise in smart shoes that look like standard sneakers but have tracking technology. Following in the footsteps of Nike+ shoes that pair with an app to offer wearers stats like distance and speed, the market is growing and reducing the need for people to wear a separate tech-centric wearable since it's part of their shoes. For instance, Under Armour introduced two smart shoes: the Hovr Phantom and ...
Future Of Fashion & Retail Sep 13, 2018 ... give the material a stained-glass appearance. She’s now working with fashion students at UC Davis to figure out how to make this material a scalable option for mass market adoption.Adhesive Glue Recently, major fashion brands with vastly different target markets, including Nike, Alexander Wang, and Victoria’s Secret, have been using adhesive rather than traditional sewing methods to construct garments. Other brands, such as Patagonia and up-and-coming label Dyne, are all-in utilizing Sewfree ...