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Macrotrends

Know It Alls

... 28% of U.S Ys.Which of the following statements, if any, are true for you?Select all that apply. I want to be a well-rounded person (e.g., having a wide variety of skills) | It's important to be up-to-date on what's going on in the world LEARNING ONLINEIn the current age of technology, 62% of U.S. Trendsetters and 51% of UK Trendsetters usually end up learning something new when they go online. Nearly half of Zs in the U.S. (48%) and 42% in the UK are more likely than Ys (40% and 34 ...

Extracurriculars

... push marketing messages, these brands are providing content platforms to help educate and inspire consumers on the topics that matter to them. Acorns Micro-investing app Acorns’ online magazine, Grow, is on a mission to educate consumers about their money. Its team of 20-something financial journalist contributors has seen about 5 million visitors since it launched last year, converting readers to Acorns users and providing an alternative revenue stream for the brand.Apple Apple recently launched a ...

Betterment Marketing Tips

... . The classroom spaces will be provided by WeWork, while 2U is offering scholarships to members worth a total of $5 million. The partnership offers the opportunity for those in the workforce to continue obtaining skills and degrees, allowing them to stay competitive and advance within their fields of work and interest. The first location will most likely be in London.CollegeFashionista Online fashion site CollegeFashionista has launched a digital education platform and fellowship for its 5,000 ...

Flexible Fitness

... How young adults are embracing inclusive & connected exercise in 2020.As gyms and small studios within the $828 billion physical activity market struggled to reinvent their offerings at the start of the Covid-19 pandemic, this sudden and severe industry interruption created space for young consumers to take their physical health into their own hands. With their newfound fitness freedom, young adults are adopting a hybrid approach to exercise that blends both online and offline touchpoints ...

An Eye Towards The Future

... , including TikTok, to create the data-driven change they want to see in the world. Sense And (The New) SensibilityWe’ll dive into a lesser-discussed area of how the pandemic is impacting the five senses. Whether in isolation or a stimulating environment, young adults are undergoing a range of experiences that ultimately shape their approach to online interactions, entertainment, relationships and more. This insight will allow brands to connect with consumers in new and unique ways. ...

The Education, Work & Success Perspective

... the same as they were, and these in turn are impacting what young people choose to do with their lives. In this issue of Life Interrupted, we explore the future of education. Gen Zs already indicated that they were questioning the value of a college education, and now, with many universities shifting classes to be online, young adults feel the supposed benefits of college, which have been drilled into them their entire lives, are further eroded in their perception. This will have significant ...

The Relationships & Community Perspective

... The ways that young people connect, feel a sense of togetherness, and maintain relationships will evolve rapidly in the wake of Covid-19 and create unprecedented opportunities for brands.More than five years ago, Cassandra predicted the rise of “eLationships,” a trend we identified related to the rise of online-only friendships. Even then, for many young people, digital relationships were as meaningful as their IRL counterparts. Much like their in-person friendships, their digital friendships ...

A Defining Moment

... friends virtually, focusing on hobbies, and generally learning new things. “I am doing my Rosetta Stone, learning new dance moves, and I bought a bike so I can ride on my own. I’m also doing a book club with coworkers.”ARIANA, 29, NY“I have a garden that I would love to flourish.”ARYANA, 21, CA“My parents won’t let me go anywhere with my friends. I want to scream at times. but I’ve been mostly playing video games online with my friends.”VICTOR, 14, ILWhile clearly a fluid and evolving situation, the ...

Live, Not Buy: Gen Z Activism

... activists and doers by nature. What’s more, Zs were raised by Gen Xer parents who instilled a sense of pragmatism in them. They take activism a step further, looking at it not as actions they take, but as a way of life. Having causes and issues to support is part of Zs’ identity, and they expect that they and their peers showcase their values and the things they care about not just in person but also online. Furthermore, Ys’ identity as idealists and Zs’ identity as pragmatists affect their approach to ...