The Hive Mind Dec 16, 2019 ... spoke to in Cassandra’s qualitative research even considered themselves superfans of something at some point in their lives. In Cassandra’s quantitative research, we uncovered that 45% of youth in the U.S. and UK follow fandom/superfan Twitter/Instagram accounts (i.e., “stan” Twitter or “stan” Instagram). But regardless of if they themselves have participated in stan culture, modern youth view it warily, as they’re well aware of how this type of hive mind blindly operates (more on that below).I was ...
Life For Like Dec 14, 2019 ... explosive feud with James Charles put the implosion of their friendship on show in a series of back and forth videos that sent waves across the internet (and even called for Charles’ cancellation); and Jeffree Star, beauty YouTuber and entrepreneur, invited viewers into the operation room with him as he underwent plastic surgery. Young viewers are hungry for this type of dramatic, exposing content, which provides a similar type of entertainment as reality TV. To wit, 43% of youth in the U.S. and 34% in ...
Always Be Hustling Sep 21, 2019 ... around six in 10 Ys and Zs in the UK, agree that they would rather work smarter, not harder. To Ys and Zs, working smarter is looking outside the systems they operate in day-to-day (including corporate and non-corporate careers, and primary and secondary education), to seek out all manner of hustles—from gigs and freelance work to passion projects—that net them the fulfillment they crave, be it in terms of more money, control over their time or schedule, or their personal satisfaction and ...
It's A Mall World After All Jun 23, 2019 ... While traditional malls are faltering, department stores and shopping complexes that reimagine the retail experience have a unique opportunity to appeal to modern youth. In recent years, the narrative of the "ghost mall" has dominated retail coverage. And it's not without merit: more than 7,000 stores closed in the first five months of 2019 alone, many of which were located inside malls. But that's only part of the story. Many of these malls operated under an outdated rubric: a conveyor belt of ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... drops. To wit, the launch of Fenty, LVMH’s history-making venture with pop star-cum-makeup mogul and fashion icon Rihanna, is just the latest (and highest profile) brand to release its products on a “drop” schedule, making its offerings truly “see now, buy now” instead of the “see now, buy six months from now” calendar the fashion industry operated on for so long (and continues to do today, after largely unsuccessful attempts at a “see now, buy now” model a few years ago). Youth-driven brands know ...
The State Of The Sub/Urban Dec 15, 2018 ... seeking to enhance suburban life by transforming underused land in its store parking lots into "Walmart Town Centers," which would house restaurants, food halls, shops, parks, and entertainment venues. The mass merchandiser plans to pilot this project in Spring 2019 by converting a Supercenter in Loveland, CO. The plan, which Walmart's VP of U.S. Reality Operations, LB Johnson, revealed at a retail conference in 2018, could include bringing popular brands such as Chipotle and Orangetheory Fitness to ...
There's No Place Like Home(town) Dec 11, 2018 ... ’ clothing line Brew City Brand sells Milwaukee culture-based apparel and merch not just for its own brick-and-mortar retail operations, of which it has three, but also as a wholesale vendor that retails through Nordstrom, Gap, Disney, and gift shops. Their in-house production team prints 36,000 t-shirts a week. CLE Clothing Co. The duo behind Cleveland-based CLE Clothing Co. are expanding the reach of their Northeastern Ohio pride by opening their fourth physical retail shop later this year ...
Home & Away Retail Trends Dec 05, 2018 ... stress. Malls, the once-hot hubs of shopping and leisure, are also getting in on this action, capitalizing on the increasing amount of physical retail vacancies they’re facing—which real estate research firm Reis reports achieved a six-year high this summer, hitting an 8.6% vacancy rate in the year’s fiscal second quarter—by repurposing otherwise-unused space for companies to set up physical co-working operations. For the brands and workers who settle into these spaces, the opportunity is ...
Innovation Halo Sep 21, 2018 ... products or services because people evolve and our demands grow. The modern mentality is that we don’t like to settle with sameness.KIMBERLY, 23, TXBrands In BetaIt's not enough for brands to innovate once in a while to win over modern young consumers; to stay relevant, all brands need to operate in beta, regularly changing, evolving, and adapting all aspects of their business. As Kevin Kelly, the founding executive editor of Wired magazine, put it: “In the digital world, everything is in a constant ...
Need For Speed Sep 20, 2018 ... As modern youth are accustomed to instant gratification, they consider speed fundamental to innovation, which is causing brands to evolve the ways in which they operate and engage with consumers.Modern youth are notorious as the on-demand generations who expect nothing less than immediate access and instant gratification—and they expect their desires to be filled faster than now. The specific category of this expectation is irrelevant, for their Need For Speed has permeated every vertical ...
