60 results for 'organic'
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Macrotrends

Would You(th) Care For A Cause?

... consumers—to recycle, to eat locally, to buy a blouse made of organic cotton instead of polyester—will not change the world.” Wicke uses this quote to make her point that conscious consumerism is a mere distraction from the real issues at hand. To Wicke, this includes working to dismantle the incentives that keep companies reliant on unsustainable business models, instead of feeling good about oneself for buying into change.Our data shows that Zs aren’t all-or-nothing champions of social or ...

The New Social Order

... brands are turning to grassroots support in lieu of traditional influencers. Zyper was founded to help brands do just that; the marketing platform connects brands with "super fans"—the top 1% of people who post about the company on social media. Those fans can then sign up to be brand advocates in exchange for access to products and events. Similarly, some brands choose to partner with influencers who are already organically posting about their products, like a number of fashion influencers who ...

Over The Influence

... of the tech platforms have a black box of algorithms that control who sees what post and when. It's not something they're transparent about, so when influencers see their posts take a nosedive, the first question is often: what changed with the algorithm? This summer, a number of agencies and influencers complained that Instagram engagement had dramatically dropped, with some people questioning whether Instagram was curtailing organic reach in order to push its own ads. Algorithmic shifts are a ...

Tips From The Influencer Industry

... knowing your stuff. Being an expert makes influencers ‘stand out’ and gives people a reason to follow them, be that where they get the best pizza around the world or they how to apply their makeup. Authentic passion is also important. A brand should only use an influencer endorser if that influencer has come to love the brand organically on their own. Then the brand has permission to amplify that love.CASSANDRA: What are the specific challenges for brands in the influencer marketing space right now ...

High Society

... of beverages, which comes in three flavors: Lemongrass, Gingergrass, and Sweetgrass. Mountjoy SparklingBeverage brand Mountjoy Sparkling is on a mission to refresh and de-stress consumers with its CBD-infused sparkling water. The beverage comes in five flavors—orange, peach, lemon lime, blackberry, and natural—and contains 10mg of organic CBD, which is said to help relieve pain and anxiety, reduce inflammation, and improve one’s overall wellbeing. Along with providing a quality ...

How Can I Help You?

... digital-first youth to physically get out of their home, mix with the people in their communities, and feel like a part of society. However, consumers want their interactions with customer service people to feel organic and helpful, not overwhelming and pressure-filled. They want the interaction to be on their terms, especially as the purpose of their trip could be to get in and out as quickly as possible. A 17-year-old female in our focus group said, “I think [customer service should] be ...

Race To Zero

... . By purchasing lower grade berries that are perfectly edible, just not pretty, the company is able to distill a strawberry vodka that’s both affordable and less wasteful. All fruit used in the process is locally grown and fermented, distilled, and bottled by hand. The company also offers strawberry brandy made from imperfect produce.Earth.Food.Love Devon-based Earth.Food.Love, a family-run business, uses a self-weigh system where customers bring their own containers to fill with organic, loose ...

Eco Chic

... Lyan—the world’s first cocktail bar entirely devoid of perishable ingredients. - ECO EN VOGUE - These global apparel brands are using waste and deadstock fabrics to power their products. A.BCH Australian brand A.BCH manufactures all its clothing locally from organic, natural, and recycled materials. From buttons crafted from the seeds of fallen corozo fruit in Panama to a family-owned manufacturer in Melbourne’s inner north, the company makes efforts to ensure that every step of the journey ...