A Defining Moment Mar 24, 2020 ... outbreak reinforce the activist drive that we see among Gen Z and Millennials. Organizations like Invisible Hands, which helps deliver food to high-risk demographics, was founded by two 20-year-olds: they’ve successfully recruited 1,300 volunteers in just 72 hours to help deliver groceries and medicine to elderly and vulnerable New Yorkers. INFO, STAT!For youth today, education—be it about a social cause, a political issue, or even this global pandemic—is paramount. As we have discussed in prior ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... that a brand can help you become a better person and change the world, which placed the onus of the activism on the organization or company rather than themselves.Unlike Ys, Zs grew up during a time when brands standing up for a cause was no longer a trend—it was the norm. It follows that there's a jadedness among Zs when it comes to brand marketing around social causes: unless it’s meaningful and truly moving the needle in favor of causes they care about, they’re not as likely to notice. For ...
Would You(th) Care For A Cause? Mar 20, 2020 ... took on. This, along with the confluence of decades-long religious scandals coming to light and a deep portal (via the 24/7 media cycle) into a flawed system of government, has left some Ys predisposed to a loss of trust in such institutions. And unlike Ys, who grew up trusting these organizations and lost that trust later on in life, Zs have never truly been able to put their faith in these establishments. Indeed, Zs’ inability to rely on traditional social support systems has made this cohort a ...
Category Lens Mar 18, 2020 ... organizations to ensure its inclusivity?ENTERTAINMENT & MEDIASimilar to the technology category, the proliferation of entertainment options allows for highly personalized, curated experiences, but it also can contribute to tunnel vision. It’s rare that you watch a documentary or read an article that truly puts you in the shoes of both sides of a story. Even if entertainment does include information on both sides, there is often a slant. What if the entertainment industry attempted to dedicate equal time to ...
The Impact Of Influence Dec 17, 2019 ... Discover whether influencers actually possess influence or if they’re merely a channel for brands, and learn about the qualities that draw young people to the influencers they admire.Brands have always sought out those with status and mass appeal to market their goods, nabbing celebrities to feature in their TV commercials and dressing actors in their latest designs for red carpet appearances. Brands and organizations—from fashion to magazines to TV networks—held the power in ...
Over The Influence Dec 12, 2019 ... in the travel industry, meanwhile, it's often about manually reviewing influencers' feeds to determine how engaged their audiences are and whether it makes sense to foot the bill. "If people are actively liking and commenting on influencers' posts, it shows they're getting inspired by the destination," a PR rep for Japan's National Tourism Organization told CNN Travel. Similarly, when brands are choosing which influencers to partner with, they should do a deep dive on their feeds: are they ...
Global Influencer Trends Dec 09, 2019 ... in ads for instant cup noodles, eye drops, and the Japan National Tourism Organization. The market research firm User Local Inc. estimates that there are more than 9,000 virtual influencer accounts. The phenomenon is strongest in Japan, but is starting to be exported to China. Activ8, the company behind Kizuna, recently introduced a Chinese version of the character, which already has nearly 1 million followers on the country’s video-sharing service, Bilibili. - Singapore: Fake Followers ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... Organization recognized workplace burnout as a syndrome brought on by “chronic workplace stress” and characterized by “feelings of energy depletion or exhaustion, increased mental distance from one’s job, and reduced professional efficacy.” It’s noteworthy that this state of burnout doesn’t discriminate—white and blue collar employees across all socioeconomic backgrounds can experience it. Baby Boomers and Gen Xers might be inclined to roll their eyes when hearing about modern youth’s burnout and ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... Ys, who grew up trusting these organizations and lost that trust later on in life, Zs have grown up never truly being able to put their faith in these establishments. Partisan conflicts with both the U.S. and UK governments, which are meant to protect their interests and help secure their future, have among other things incited racism, failed to protect them from violence and terrorism, and, in the case of the U.S., neglected the global climate crisis—all issues that keep Zs up at night ...
Find Your Place Dec 17, 2018 ... are turning to other avenues for IRL connection. They're going out of their way to join groups and organizations that offer them a chance to gather with others, thereby curating their own communities where they feel they best belong. As modern young adults feel Welcome To The Club(s) that are most personally relevant to them, from interest groups to supper clubs to book clubs, they're circumventing the lack of community they have based in their neighborhood in order to obtain IRL connection ...