Branding Trends Nov 29, 2016 media & entertainment experiences packaging ... Youth want brands to create tools and experiences that provide entertainment rather than simply sell products.Today, when nearly every brand is available at a mere click, as are peer reviews of their products and services, standing out is less about their information and logos, and more about the experiences they provide. Brands have begun to think outside the box—literally—with packaging upgrades and physical presentations that provide consumers with entertainment and ...
Category Lens Mar 18, 2020 ... are less of an issue for those in the FMCG category, given that many products are mass in their distribution and reach. However, it is precisely because of that mass audience that polarization presents challenges to the category, as customers are so heterogenous. What are some of the implications for the FMCG categories?The FMCG category has been tackling issues related to sustainability for quite a while now. The biodegradable plastic packaging market was valued at USD 3.97 billion in 2018 and is ...
The Hive Mind Dec 16, 2019 ... comedy special, outright criticizing it for being ridiculous and even morally wrong. What’s more, spaces like The Comedy Store’s “Potluck” outlawed heckling and digital recording so that open-mic participants can perform their material without larger public comment and without fear. To see the evolution of cancel culture, look no further than this space: as more and more entertainers decry cancel culture for stifling creativity and packaging content for widespread but bland public consumption, the ...
High Society Sep 17, 2019 ... the campaign. Some of the more cosmically cool products include the Glow Gelée, a bright jelly highlighter, and creamy eye paint for an extra galactic glow. What’s more, Revlon reached for the stars with night-sky blue packaging covered in gold shooting stars and moons.Urban PulseUrban Pulse, a Baltimore-based skincare brand, released a Fall 2018 collection of all-natural products for sensitive skin types. The Harvest Moon Collection boasts products made from a variety of essentials oils, clay ...
The Direct Connection Jun 21, 2019 ... long term hair goals. The products come in the aesthetically pleasing, displayable packaging that modern youth desire. The rise of such products and services has caused established brands to incorporate customization into their offerings. Garnier recently rolled out a personalization tool that will help customers pick the perfect complementary hair color, while Neutrogena is preparing to launch a digital tool called Skin360 that will allow customers to order personalized face masks based on the ...
There's No Place Like Home(town) Dec 11, 2018 ... , and therefore, they feel less of a tie to the places they’re temporarily living in through adulthood. Brands can help them develop a deeper sense of connection to the cities they’re moving to by highlighting different locations’ distinct and unique characteristics in their marketing and product/packaging design. This will help youth feel more invested in a place than they would otherwise. Young people are eager to make IRL and digital connections based on where they’re from. Brands can help them ...
Home & Away Marketing Tips Dec 02, 2018 ... Kiehl’s Loves campaign. The activation, which was Asia-Pacific-focused, taps a number of the region’s influencers to each represent a specific location for the campaign videos. Kiehl’s also created a Hydration Essentials set exclusively for the cities of Hainan, Bangkok, and Jeju, highlighting these cities and others with limited edition packaging designed by an internationally-acclaimed graphic artist. - 5. Play Host - Modern youth aren't settling down in one location to the same degree as their ...
Race To Zero Sep 22, 2018 ... containers and I always recycle. It makes me really happy when brands start taking steps to reduce their waste and effect on the planet. It shows me that it’s not just about the money and they care for the earth, too.KIMBERLY, 23, TXThe concept of less excess is not just about reducing waste as in garbage, but also cutting back on packaging, repurposing what previously would have been considered waste, and decreasing the amount of waste pollution being produced. Beauty and personal care brands are ...
Innovation Marketing Tips Sep 08, 2018 ... innovation is to improve people's lives, regardless if the innovation occurs on a grand scale. In fact, two-thirds of young people in the U.S. and UK, as well as 84% of Trendsetters in both countries, say that any brand can be an innovative brand if they help make their life better/easier. Any step to reduce hassles can make a brand more impressive in young people's eyes, whether they're improving a shopping experience, website/app functionality, or packaging. Brands should regularly assess the pain ...
Global Culture Marketing Tips Jun 25, 2018 ... featured track. Heinz To accompany the launch of its new Heinz Beanz packaging (which is now differentiated by serving size delineation in the Australian market), Kraft Heinz Australia released a Pixar-inspired animated short film following the empirically adorable adventures of Geoff, a stand-in for the brand’s head of innovation as he dreams up new inventions around the iconic baked beans.Burger King During select screenings of the horror film It in Germany, the fast ...
