The Retail & Spending Perspective Apr 28, 2020 ... Consumer attitudes were sure to be disrupted in the wake of Covid-19, but brands can prepare now for emerging trends around Millennials' and Gen Zs' habits, attitudes, and preferences when it comes to shopping and spending.One of the most immediate effects of the pandemic is a shift in consumer spending. Some people started hoarding toilet paper and other essentials, while others started hoarding funds and dramatically curbing their spending. But what has become clear now that we have had some ...
A Defining Moment Mar 24, 2020 ... travel plans; less express disappointment over going to the gym and dining out. Due to lifestage, Millennials report much more concern over “panic buying” than Zs. “It is upsetting to see all these toilet paper and hand sanitizer outages.”UGONNA, 27, TXAs more and more schools and businesses shutter, there is increased interest around in-home entertainment, education, and hobbies. When thinking about staying home for an extended period of time, some young people almost welcomed the opportunity to get ...
Category Lens Mar 18, 2020 ... expected to reach a market value of USD 10.3 billion by 2024. In the past six months we have seen brands push forward on these efforts in new and innovative ways, from utilizing wastewater for beer to creating sustainable toilet paper out of bamboo. Yet the FMCG remains particularly vulnerable when it comes to issues related to sustainability. What if your brand was addressing some of today’s biggest environmental issues? TECHNOLOGYThe technology category is viewed by some as a contributing factor to ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... , curtailing paper coupons in favor of digital-only vouchers can be a costly misstep—consumers are now looking for incentives across different touchpoints, a behavior that mimics the way they shop. What’s more, today's young consumers are aware of the false inflation some brands employ in order to offer seemingly-large discounts. Instead of falling victim to such tactics, these savvy shoppers are adjusting their purchase behaviors to game the system before it games them. Incentives turn the work of ...
Next Gen Brand Loyalty Mar 22, 2019 ... to be brand loyal in one area, it doesn’t mean they’re likely to be loyal in another one. Consumers today don’t need to find a go-to product or service in every area to fulfill their needs. For example, in the U.S. more than four in 10 Boomers (43%) and approximately half of Xers (50%), Ys (56%), and Zs (48%) like to try a lot of different brands of clothing rather than buy the same ones, but when it comes to household supplies (e.g., cleaning supplies, toilet paper), each generation but Zs tends ...
The Urge To Splurge Mar 16, 2019 ... , DVDs) | Household electronics (e.g., TV, microwave) | Bars/clubs | Pet care | Travel (e.g., plane tickets, accommodations) | Digital media (e.g., ebooks, streaming services) | Home décor/furniture | Health/wellness (e.g., supplements, treatments) | Household supplies (e.g., cleaning supplies, toilet paper) | Sports/fitness (e.g., sports equipment, workout gear) | Vehicles (e.g., cars, bikes) | Children's items (e.g., diapers, kids clothing) | Garden/outdoor THE MOST ...
Race To Zero Sep 22, 2018 ... their own containers or use Nu Grocery's compostable paper bags for dry goods; jars are available to borrow for wet products with a deposit fee. People can also purchase an array of containers, canvas totes, or bulk bags from the store.Nya Carnegiebryggeriet Swedish brewery Nya Carnegiebryggeriet created the country’s first "recycled water beer" in conjunction with the IVL Swedish Environmental Research Institute, a government-owned organization that has been developing wastewater purification ...
Innovation Halo Sep 21, 2018 ... . Customers were invited to participate in the trial and were checked in using facial recognition technology. The process eliminated the need for paper or mobile boarding passes and allowed agents to easily engage with their customers.6 in 10 Trendsetters in the U.S. and UK consider a brand to be innovative when it is constantly evolving.49% of Trendsetters ...
Global Innovation Trends Sep 07, 2018 ... for doing so: it helps them carry multiple membership cards and remember security passwords. At Pause Fest, a leading tech event in Australia, 10 guests had their hands implanted with injectable microchips that replaced paper tickets but still functioned as a three-day VIP pass and allowed guests to unlock digital festival assets. And a company in Wisconsin became the first U.S.-based company to offer voluntary microchips for its employees so they could make vending machine ...
Global Culture Marketing Tips Jun 25, 2018 ... London to promote its latest foundation range Hello Happy. The Hello Happy House consisted of four rooms that took visitors through different states of happiness, including a room to relax and a bounce room. After its stint in London, the Hello Happy House will travel to Bristol and Cardiff.Tiffany & Co. To celebrate the launch of its Paper Flowers collection, Tiffany & Co. painted NYC in its signature color, robin’s egg blue. The jeweler painted over bodegas, coffee carts, and subway stations ...
