The New Social Order Dec 15, 2019 ... bounds of social media. She has worked with the likes of Pepsi, L'Oreal, and American Express (among many, many other brands) and earlier this year announced a collaboration with Adidas.Kylie Jenner Kylie Jenner is the #3 and #4 favorite influencer in the UK and U.S., respectively. With 151 million Instagram followers, she reportedly makes as much as $1 million per sponsored post. However, these days, many of her posts promote her own company, Kylie Cosmetics (which she just sold a stake in to Coty ...
Home & Away Marketing Tips Dec 02, 2018 ... consumers and between consumers and brand. S.Pellegrino To celebrate the role of food in building community, luxury water brand S.Pellegrino launched an immersive supper club series called Taste of Italian in London. From May to October, people could purchase a £45 ticket to the monthly event, which featured a menu of authentic Italian sharing platters and dishes, as well as different immersive activities such as a wine workshop and chestnut hunting.Alvalle This past summer, Pepsico celebrated the ...
Culture Spotlight On The U.S. Jun 15, 2018 ... ;less like advertising and more like traditional entertainment. Following the success of The Lego Movie, which grossed $257.8 million in the U.S. and $469.1 million internationally, and a sequel due out in 2019, other brands are getting on board with cinematic masterpieces. Pepsi is tapping into this trend with the Lionsgate comedy Uncle Drew, which follows the beloved character previously featured in the beverage giant’s ads. The feature film extends the story of Uncle Drew ...
Marketing Tips Mar 13, 2017 marketing play sports ... savvy. Pepsi Pepsi, in partnership with TasteMade, created the digital series “Game Day Grub Match” in which three chefs competed to make the best football food. A panel of judges, comprised of culinary and football stars, determine who wins each episode.Evian Evian created the microsite Wimeble Watch for people of all levels of fandom to experience the excitement of Wimbledon through daily episodes of content. The program provided a recap of the previous day’s events, so fans could easily catch up ...
Scene Stealers Dec 08, 2016 media & entertainment media & entertainment media & entertainment media & entertainment celebrities celebrities celebrities celebrities movies movies movies movies TV TV TV TV ... , bringing fans into its rich history and design.Katy Perry: Making of The Pepsi Super Bowl Halftime Show The documentary Katy Perry: Making Of The Pepsi Super Bowl Halftime Show dives into the planning of the show, from dance rehearsals to the event itself to technical glitches along the way, demonstrating how much work goes into planning an event of this magnitude.More than six in 10 young adults and about eight in 10 Trendsetters wish there were more entertainment about the creation of ...
TasteMakers Sep 29, 2016 food & beverage luxury spending coffee dining experiences grocery shopping ... . - Experiential CPG Destinations - CPG brands are creating physical outposts to tap into consumers’ desire for experiential destinations rooted in food and drinks. Pepsi’s Kola HouseThis fall, Pepsi will unveil Kola House, a restaurant, bar, and event space that will specialize in high-end cocktails inspired by the kola nut.Kellogg’s Cereal BarThis past July, Kellogg’s opened a premium cereal bar in NYC’s Times Square with specialty recipes developed by Christina Tosi, chef/owner of Milk Bar bakeries. At the ...
Marketing Tips Mar 10, 2016 marketing social consciousness causes and issues corporate responsibility ... them to offer immediate aid. As young people believe brands have the money and resources to chip in, they feel there’s little excuse for companies not to do so. This presents a key moment for brands to be heroes during stressful times. Being at the ready to offer products, services, and support staff can make all the difference, and youth feel it’s important for brands to show they are truly concerned with helping humankind. - Flint Water Crisis - Walmart, in partnership with Coca-Cola, Pepsi, and ...
New Morals Jun 10, 2015 food & beverage health & wellness fitness nutrition organic rideshare ... young consumers’ morals when it comes to wellness—such as fast food restaurants and junk food brands—are off-limits. In fact, 65% of Ys believe that eating unhealthy food is just as bad for the body as drugs and alcohol. As a result, they are looking for brands that offer healthier versions of the indulgences they seek, and brands are responding. Nestlé has made a promise to remove artificial flavors and colors from its products by 2015, and Pepsi is reacting to consumer demands to remove aspartame ...
Digital Trends Dec 19, 2013 communication marketing media & entertainment social media ... are sent to friends’ devices, which then identify stored music that most closely matches the original track. ITUNES RADIOIn an effort to compete with the likes of Spotify and Pandora, Apple recently launched ITUNES RADIO, a streaming music platform available on iOS 7. The promising new platform attracted 11 million unique listeners within the first five days of launching, and brands are clamoring to get a piece of the action (even without having seen a proven track record). Some—including Pepsi ...
POP Marketing Jun 26, 2014 marketing media & entertainment branding celebrities experiences ... . They really capture the perspective of the ideal man and play off of it.JON, 23I have been interested in and impressed by a number of new marketing campaigns that address the diversity of consumers.ARIEL, 28MOST ICONIC BRANDapple, nike, coca, coke, samsung, google, sony, chanel, microsoft, gucci, coach, pepsi, amazon, jordan, kors, polo, vans, marvel, nfl, converse, mcdonald'sapple, nike, chanel, coke, coca, google levi's, vuitton, mcdonald's, toms, american apparel, kors, versace, adidas, ralph ...
