On/Off Mar 07, 2014 marketing retail customer service e-commerce shopping On/Off ... made an online purchase in-store were given a free pair of stud earrings—a clever ploy to ensure that they strolled onto Newbury with a Gemvara-branded bag.SHOPIFY'S POPIFYE-commerce software provider Shopify runs a series of temporary showrooms, called Popify, which highlight several of its partner retailers in individual shop-within-a-shops. Demo products from brands including Areaware, Joulies, and Poler are accompanied by iPads outfitted with Shopify dongles for fast ordering. - OFF TO ON ...