OK, Boomer! Mar 23, 2020 ... to pivot, hustle, and constantly learn new things to stay afloat. Consistent with what Cassandra reported in The Burnout Report, Zs and Millennials feel enormous pressure and urgency to work hard to get (and stay) ahead. The new news here is that today there is an even stronger belief that with this hard work, it just might be possible.Government & PartyAs we have reported, one of the hallmarks of youth today (and indeed, the population as a whole) is a decades-long decline in the trust of larger ...
No Joy in Division Mar 21, 2020 ... populations and contributing to a global solution to this healthcare crisis. Though current social and economic inequalities, such as racism towards Asian populations and the ease with which the affluent can secure the best healthcare, are at the forefront of the cultural debate during this heated period, we see consumers of all generations overarchingly eschewing polarity for the greater good.Though Covid-19 is happening at the height of societal polarization, the pandemic proves that we share more ...
The Impact Of Influence Dec 17, 2019 ... deciding who could influence when, as they owned the channels of distribution. But the inception of the Internet and social media shifted the flow of power. Online social networks democratized access to these channels in that everyday people could hop on their online blog or their Twitter account and have access to an audience, potentially numbering into the hundreds, thousands, or even millions. And those among the general population who could amass a dedicated, loyal following online—whether ...
The New Social Order Dec 15, 2019 ... eye shadow to seltzer and booze. But as the influencer space becomes increasingly crowded and the marketing by and around these individuals seemingly hits peak saturation, it's worth asking if influencers still have the sway they used to. Still, 49% of U.S. Trendsetters and 44% of UK Trendsetters say they've purchased a product or service that an influencer posted about or mentioned. This is significantly higher than the general population (29% of youth in the U.S. and 24% in the UK), so it's ...
Influencer Marketing Tips Dec 10, 2019 ... ), indicating that this channel stands to grow even further among the general population of youth. What’s more, just over half of Trendsetters in the U.S. and UK (54% and 52%, respectively) follow influencers specifically to discover new brands, demonstrating that influencers can be a dependable channel for brand discovery. These factors make it imperative for a brand to include influencers as part of its well-rounded marketing strategy. But the space is nebulous, and the pitfalls—especially when it ...
Global Influencer Trends Dec 09, 2019 ... , including in front of Monet's Water Lilies, at the Sacre-Coeur, and at the beach, among countless other places around the world. The account aims to raise awareness of declining bee populations, an issue that presents a serious threat to global food sources. B. has partnered with French department store Galeries Lafayette, Airbnb, and La Poste; all of the sponsorship money goes toward "helping farmers convert to pollinator-friendly techniques, rebuilding bee habitats and demonstrating the harmful ...
How Can I Help You? Jun 22, 2019 ... important for brands to treat them like human beings. Among Trendsetting youth in the U.S., who are already shopping at the brands that are disrupting the traditional customer service model, 58% of them say it’s important for brands to treat them like human beings—and this is twice as likely as the general population, indicating that the preference toward human-centric brand interactions is on an upswing. Modern consumers want brands to see them as real people and cater not only to their need to ...
Fear Factors Mar 19, 2019 ... security. All the sociopolitical instability plays against the backdrop of a great global threat: climate change. According to the world’s leading climate scientists, the world’s population has 12 years to get its act together if it hopes to curb the effects of its carbon output. Four in 10 U.S. Zs worry about the environment/climate change. Slightly fewer Zs in the UK (33%) worry about the environment/climate change, which could be attributed to the fact that the UK is a global leader in ...
Opportunity Knocks Dec 14, 2018 ... /community long term, and this is proportionally higher among women than men in the general population, especially in the U.S.Which of the following, if any, are true for you?Please select all that apply. It's not important to me to put down roots/settle in an area | I don't expect to stay in my current neighborhood/community long term DECIDING FACTORS OF WHERE TO LIVEWhen thinking about where they choose to live and where they choose to travel, many factors play into young people's decision-making ...
Welcome To The Club Dec 13, 2018 ... their community (e.g., volunteer locally, attend community events), compared to only 28% in the UK.COMMUNITY CONNECTIONSAmong youth overall, approximately four in 10 (39% in the UK and 35% in the U.S.) say that they don’t have a sense of community where they live. However, there’s a stark contrast between the general population of youth and Trendsetting youth, as well as between U.S. and UK Trendsetters, as 82% of U.S. Trendsetters agree they have a sense of community where they live, compared to ...
