The Cassandra 2023 OutLOOK Dec 15, 2022 community gen z social media ... The Top Trends Defining Youth Culture in 2023Welcome to Cassandra's 2023 Outlook. We recommend viewing the following slideshows in full screen mode.THE STRUGGLE IS REALYes, the struggle is real, and in 2023 Gen Z will focus on being ok with that.THE GREAT HUMBLING OF GENIUS BILLIONAIRESSimply put, “let them eat cake” doesn’t align with Gen Zs values and we will see a great humbling of billionaires.GEN Z DOUBLE DOWN ON THEIR POLITICAL POWERIn 2023, you won't catch Gen Zs resting on their ...
OK, Boomer! Mar 23, 2020 ... conflict. OK Boomer is about empowerment. As youth feel that their generation (or future ones) will be the ones to make the positive changes needed in the world today, they’re owning their power and calling out members of older generations, who they see as not assisting them in correcting the large scale problems they face today. OK Boomer exists within a context of youth’s healthy levels of optimism on an individual level, and also indicators of making change within current frameworks (e.g., our ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... their immediate local level compared to Ys. If Zs are truly activists by nature and believe that they have the power to affect change, what does it mean for businesses that are trying to make a genuine connection with these young consumers?In this piece, we will unpack Z’s identity, activism, and personal empowerment and what it means for brands that want to form relationships and build trust with this generation, which will be the driving force in not only shaping, but creating cultural movements ...
Would You(th) Care For A Cause? Mar 20, 2020 ... . We’re deep into the age of brand “wokeness,” and brands must continue to keep up with the times if they’re to connect with today’s young consumers. Brands getting involved in social, environmental, and political causes is a good thing. Bringing attention and awareness to various initiatives can educate consumers and in turn make them feel empowered to purchase from your brand, which is an overall positive experience for today’s youth who can feel powerless to enact larger systemic change through ...
The Impact Of Influence Dec 17, 2019 ... Discover whether influencers actually possess influence or if they’re merely a channel for brands, and learn about the qualities that draw young people to the influencers they admire.Brands have always sought out those with status and mass appeal to market their goods, nabbing celebrities to feature in their TV commercials and dressing actors in their latest designs for red carpet appearances. Brands and organizations—from fashion to magazines to TV networks—held the power in ...
The Hive Mind Dec 16, 2019 ... a “branded” voice. These Internet-based voices, when bundled together with other like-minded voices, have swelled to create the Hive Mind, which is driving culture at the speed of a single tweet. To fully understand the power of these voices and how to potentially harness them, we need only look at the evolution of the social Internet since its inception. Its fascinating trajectory over the last three decades sets the stage for understanding how the democratization of voice has led to the ...
The New Social Order Dec 15, 2019 ... small amounts of money on hundreds of influencers, instead of one big chunk on a single celebrity. However, depending on the sector, celebrity power might be the way to go. Bloomberg reported that luxury brands saw more engagement than other brands, with celebrities like Lady Gaga, Lionel Messi, and Shawn Mendes as some of the leading ambassadors. It's also worth noting that many influencers have created brands of their own, with influencers like Gabi Gregg, Elle Ferguson, and, of course, Kylie ...
Life For Like Dec 14, 2019 ... become a covetable luxury, as well as a status symbol, which ultimately speaks to the power of the influencer to proliferate these types of messages through social media. A FLAIR FOR THE DRAMATICDrawing back the curtain on one’s personal grooming routines only scratches the surface of just how much some influencers share about their private lives. YouTubers Liza Koshy and David Dobrik broke the news of their breakup in a viral video that’s amassed over 57 million views to date; Tati Westbrook’s ...
Over The Influence Dec 12, 2019 ... -influencer relationships, if companies prioritize authenticity and community in these partnerships, the change can be a positive step toward gaging the power of the influencer, rather than a negative setback.BRAND IMPLICATIONS:INSIGHT: The recent shift towards a backlash against influencers shows how a few bad apples can spoil the bunch, and is leading some consumers to be more cynical and distrustful of influencers overall.RECOMMENDATION: Brands should do their homework to make sure the influencers ...
Influencer Marketing Tips Dec 10, 2019 ... discuss these issues that are being brought to light to start a dialogue that could enact positive change. By staying above the fray but still harnessing the consumer power driving the hive mind, brands can show consumers that they’re engaged with the cultural moments youth are invested in—while keeping their reputation and brand equity away from being subject to the whims of the hive mind. Thoughts For Implementation: Through these instructions, think how can your brand utilize the hive mind ...
