Over The Influence Dec 12, 2019 ... hardest deal to land is your first," Lorenz said some influencers told her. "Companies want to see your promotional abilities and past campaign work. So many have adopted a new strategy: Fake it until you make it." On the surface, this might seem harmless or even good for brands because of the free publicity, but some companies worry about the lack of control over how their products are depicted or the damage it could do to their reputation. One startup founder said it's a fine line since he ...
Always Be Hustling Sep 21, 2019 ... or even a promotion takes valuable time away from tackling the next goal that’s looming just beyond a would-be victory. I feel like there’s an insecurity around the hustle attitude, because you're working to get this thing. Even if you hit your goal, you almost feel guilty for feeling good and secure in the moment because what's going to happen next time if you start feeling secure like this? You're going to not try and a disaster will happen.SPENCER, 21, NYThe struggle to take breaks also speaks ...
The Direct Connection Jun 21, 2019 ... andparticipate in community events tied to the company’s values. The pop-up environments were intended to activate all five senses while showing off its 300+ products; for instance, visitors could partake in tasting menus, visit a beauty lounge, and get a first glimpse at its newest products.1 in 3 U.S. Trendsetters and 1 in 4 in the UK have made a purchase from a direct to consumer brand in the past year. DTC SHOPPINGLow cost, convenience, and promotions/deals prompt half of U.S. Trendsetters to shop from a ...
Global Home & Away Trends Dec 03, 2018 ... richness of the country’s own offerings. These companies are utilizing social media to entice travelers and promote cultural destinations that were previously ignored or underrepresented in the Nigerian government's touristic promotions. GLOBAL HOME TRENDS - Asia: Co-living Grows - Across Asia, the trend toward co-living is growing as the general cost of living in Asia’s large metropolitan cities climbs to even higher levels of unaffordability. Co-living developments across multiple countries ...
Purposeful Pop Jun 24, 2018 fashion & beauty media & entertainment activism causes and issues clothing movies music politics style TV ... make their promotional clothing more fashionable, pieces that young consumers will actually want to wear. In addition to creating clothes that make statements, fashion brands and designers are making statements themselves. Kenneth Cole’s Courageous Class campaign features young activists advocating for various causes including mental health, gender fluidity, and the environment; when U.S. President Trump signed an executive order banning many refugees and immigrants from entering the country in ...
Best Dressed Mar 16, 2018 fashion & beauty retail clothing shopping style ... growth. This is even more of a focus among Trendsetters, at 94% in the U.S. and 92% in the UK. For Gens Y and Z, it’s less about following the fashion cycle and fashion experts and more about elevating their own look. Upgrading their wardrobe can provide as much of a sense of self-improvement as getting a promotion at work or accomplishing a physical goal. Not to be confused for mere materialism, young people are putting their best-dressed foot forward to represent their truest selves—after ...
R&R (Rest & Replay) Mar 15, 2018 health & wellness marketing media & entertainment mindfulness ... dominated by promotional content from brands and troubling news about the state of the world, these simple videos are providing much relief by letting viewers focus on one basic thing that provides positive mental stimulation. Although scrolling through one's social feed is often considered mindless and lazy, young consumers are ensuring that this everyday behavior can also be productive and a chance for self-care. This genre also caters to young consumers' desire to have content they don't have to ...
Making A Living Sep 24, 2017 career home money finance salary work-life balance ... top milestones. Many industries are perplexed by Ys' habits, such as real estate agents, which often can't comprehend why young people wouldn't want a bigger home or to live on their own, even if they can afford it. Meanwhile, many employers are struggling to understand their Y workers and how to motivate them, given that some members of this generation aren't necessarily striving for the next promotion. Some may be content only making it to a certain level in their careers and even declaring ...
School Of (Work)Life Sep 23, 2017 career education social life college company culture friends ... social environment where they spend much of their time. Food and alcohol brands could host sampling events in the office or sponsor happy hours; entertainment brands could host premieres or screenings; and brands across all categories can do speaking engagements, tapping into young consumers’ cultural curiosity and desire to constantly learn. Co-working brands such as WeWork have been implementing such efforts, mostly in showcasing their members and giving them a platform for promotion, but all ...
Job Search Party Sep 21, 2017 career apps networking social media ... that fall outside of strict monetary raises or title promotions.The fun part of the job search is checking out new industries and opportunities. I think finding a job opens you up to new possibilities and daydreaming, which is exciting.CASEY, 34, U.S.The fun parts of the job search include the excitement and sense of possibility with a new job and letting your mind run away with the things that could happen in a new company and what it could mean for you.JOSHUA, 32, AUSAlong with browsing job ...
