The New Social Order Dec 15, 2019 ... influencers and note that even within the broad buckets, there are degrees of stratification. Celebrity endorsements are the most straightforward, although even that's become a bit more nuanced in the Instagram age, as everyone ranking from A-List to not-even-D-List can get paid to push products to their followers. Defining an influencer gets more complicated, especially since many traditional celebrities have become influencers, while influencers themselves have morphed into celebrities for Ys and Zs ...
Fear Factors Mar 19, 2019 ... of terrorism than their U.S. counterparts due in large part to the rise of terrorist attacks across the UK and the rest of Europe. In fact, anxiety over terrorism permeates British society across generations, with Boomers, Xers, Ys, and Zs ranking terrorism their number one worry and random acts of violence their number two worry.Like Zs, Ys are exposed to harm both in real life and online, especially through social media. Nearly half (47%) of Ys in the U.S. as well as four in 10 (37%) in the UK ...
Shop Talk Mar 17, 2019 ... in-store experience for each generation. INSIGHT: Returns are a crucial part of the shopping experience, with all four generations ranking this a top factor for having a good customer experience. RECOMMENDATION: Make the returns process clear at the beginning of the purchase process, and make it as smooth and easy as possible for customers.TIME SPENT SHOPPINGWhen it comes to shopping, younger generations like to take their time while their older counterparts prioritize speed. In the U.S. 63% of ...
Multigenerational Marketing Tips Mar 15, 2019 ... THEM FEEL LIKE THEY MATTER VS. JUST TRYING TO SELL TO THEMThis desire is particularly pronounced in the UK with Boomers, Xers, and Ys all ranking this in their top five expectations of brands.Why?: Brands occupy a more emotional role in consumers' lives than ever before. Social media has broken down the wall between corporation and consumer, making it critical for brands to demonstrate their human side and show that they care about consumers as people. Meanwhile, as people carry brands around in ...
Future Of Fashion & Retail Sep 13, 2018 ... their overall ranking falls to 12th among UK youth and 14th among U.S. youth.Which of the following areas, if any, do you feel are the most innovative? Fashion & Style | Retail/shopping Fashion & Style Rank# | Retail/Shopping Rank# TIME FOR INNOVATION IN FASHION & RETAILLess than 10% of U.S. and UK Trendsetters feel that the areas of fashion and style, as well as retail/shopping, are in need of innovation. U.S. and UK youth agree that 19 other areas/industries are more in need of innovation than ...
Future Of Food & Beverage Sep 12, 2018 ... flavor is the only product containing an actual adaptogen, all three highly Instagrammable butters are fortified with superfoods such as matcha, goji berries, and acai.1 in 10 U.S. and UK youth feel that the food & beverage industry is among the top most innovative areas/industries, ranking at #11 in the U.S. and #12 in the UK among 23 areas/industries.Just under 1 in 10 Trendsetters across the U.S. and UK feel that the food & beverage industry is in need of innovation, ranking at #12 in the U.S. and ...
Future Of Healthcare & Medicine Sep 11, 2018 ... Innovations in healthcare and medicine offer new ways for consumers to achieve a high quality of life. The purpose of innovation is to improve people’s lives, and innovations in healthcare and medicine can have incredibly tangible results when it comes to quality and longevity of life. Unfortunately, the healthcare system earns few merits in young people’s eyes: of 23 categories, they rank it second to last as being innovative, ahead of only workplace/employment. As such, when ranking those ...
Future Of Travel, Transportation, & Infrastructure Sep 10, 2018 ... infrastructure for mobile 5G at 40 different sites.INNOVATIVE AREAS: TRAVEL & TRANSPORTATIONIn an age where innovations take off at lightning speeds, vehicles/transportation seem to be keeping pace with youth’s expectations, ranking #4 among U.S. Trendsetters and #5 among UK Trendsetters when compared to 22 other areas/industries. The travel and infrastructure (e.g., city planning) industries still have a long way to go in the eyes of young people today. When considering the same list of the top 23 ...
Culture First, Country Second Jun 26, 2018 ... Global Top 200 Chart at the highest ranking ever for a Korean artist. Likewise, German TV shows, such as Dark, Deutschland86, and Babylon Berlin, are making waves with international audiences. Such successes demonstrate that today, brands can't truly understand culture if they're not looking at it on an international scale since what becomes popular among young people anywhere is bubbling up from everywhere.I’ve noticed a lot of people my age in India binge watching TV shows from different countries ...
Culture Spotlight On South Korea Jun 16, 2018 ... uncommon to identify as a feminist as many don’t understand what it means and even consider it dangerous and selfish. South Korea as a nation lags far behind other countries, sitting at 118 out of 144 nations in the World Economic Forum’s ranking of gender equality. Despite this standing, South Korea’s #MeToo movement has been gaining momentum over the past few months with Korean women sharing experiences of sexual assault and supporters demanding change; in doing so, they're ...
