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Macrotrends

The Media & Entertainment Perspective

... us a lot along the way, especially around what young people consider entertainment, their threshold for production quality, and when they've had enough screen time. These lessons are critical for advertisers and content creators—they not only provide guidance for today but also give us a glimpse of the future of entertainment that is collectively being shaped right now.In this edition of Life Interrupted, we'll take a look at the rapidly evolving entertainment landscape, including key ...

The Relationships & Community Perspective

... The ways that young people connect, feel a sense of togetherness, and maintain relationships will evolve rapidly in the wake of Covid-19 and create unprecedented opportunities for brands.More than five years ago, Cassandra predicted the rise of “eLationships,” a trend we identified related to the rise of online-only friendships. Even then, for many young people, digital relationships were as meaningful as their IRL counterparts. Much like their in-person friendships, their digital friendships ...

The Impact Of Influence

... for the future of the influencer marketing space (if technology can finally catch up to its rapid growth). But it still leaves brands with the question: what draws young people to influencers? Through our data analysis and our conversations with modern youth, we found the subject of influencer authenticity to be a recurring theme. But what does it mean to be authentic online today? This answer lies in what young people consider to be the most important qualities of the influencers they follow ...

The Hive Mind

... rallied public opinions driving them. Within hive minds, the tangible force of an opinion that arises at the speed of a tweet is a scary thing, even if a hive mind is used for the greater good. When information of any kind is traded this rapidly, conclusions are conceived just as quickly. This speed is seen in how people share information without even reading articles; they merely jump to conclusions that support their inherent confirmation bias (“is this FOR what I believe, or AGAINST it?”) just by ...

The New Social Order

... British rapper is the #4 favorite influencer among UK youth. With more than 20 million YouTube followers, KSI (which stands for “Knowledge, Strength, Integrity”) started his career posting about video games and then expanded to comedy, rap, and (most recently) boxing. He's competed against fellow YouTuber Logan Paul in two boxing matches; for the one in the UK, there were 21,000 people in the stadium and over 800,000 people watching it via YouTube's pay-per-view service. For the most recent match in ...

Always Be Hustling

... youth you market to and your young employees: support their desire to work smarter and not harder in your messaging, internal practices, and resources. To go a step further, incentivize your young consumers’ patronage and brand loyalty to reassure them that, by engaging with your brand, they’re being smart with their time and money. - Entertainment Championing “Hustle” - MTV’s HustleMTV India recently debuted MTV Hustle, India’s first ever rap-reality TV show. The new competition series is hosted ...

The Global Retail Landscape

... The global map of retail is the most expansive it’s ever been, stretching across multiple online and IRL touchpoints, prompting brands to innovate their strategies to cut through the noise and directly reach modern young consumers.The retail footprint is larger than ever, with in-store experiences, online retail, and the rise of social media shopping spurring its rapid growth (see The Global Map Of Retail below). The retail space has also seen the arrival of next-gen brands coming from new ...

The Future Of Experiential Retail

... are already debuting concepts that pull from the trifecta of personalization, hyper-localization, and frictionless experience—and interestingly, doing so without any inventory at all. Inventory-less concepts are rapidly proliferating, and IKEA is leading the pack with the IKEA Planning Studio, the retailer’s first-ever store in Manhattan. The inventory-less, showroom-style concept of Planning Studio, which has about 5% of the square footage of other IKEA stores, is radically optimized to ...