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Macrotrends

The Hive Mind

... rallied public opinions driving them. Within hive minds, the tangible force of an opinion that arises at the speed of a tweet is a scary thing, even if a hive mind is used for the greater good. When information of any kind is traded this rapidly, conclusions are conceived just as quickly. This speed is seen in how people share information without even reading articles; they merely jump to conclusions that support their inherent confirmation bias (“is this FOR what I believe, or AGAINST it?”) just by ...

Life For Like

... that correctly) and the social desirability that now surrounds the once private act of taking a bath. On social media, the internet’s obsession around bath time can be seen in perfectly shot Instagram photos of dye-bombed bathwater, women sipping wine and reading novels while soaking, trays of food perched above luxurious baths, and even YouTube videos of influencers’ bath routines (and yes, many do in fact get into tubs and bathe on-camera). In an age where self-care is aspirational, the bath has ...

Over Stimulation

... try to take a break, there's a whole slew of other things competing for their attention. Even activities like reading, listening to music/podcasts, and watching TV have become overwhelming, as unread articles, new podcast episodes, and unwatched TV shows pile up. Life becomes an endless queue that's impossible to catch up on, a constant stream of reminders that can't be turned off. This means, of course, that it's hard to actually enjoy free time because it feels like one more item to check off ...

High Society

... app offers the standard free daily horoscopes while innovating the experience of having one’s chart read by an astrologer: Sanctuary offers users one-on-one readings from a team of professional astrologers in a text-style chat format. With the purchase of a subscription, which is $19.99 monthly or $199.99 for the year, users can access one monthly live-chat astrology reading. Sanctuary also announced plans to expand into astrology-themed merch that would fit neatly into the wildly-profitable self ...

How Can I Help You?

... Trendsetters in the U.S. and about two in five in the UK say their opinion of a brand has been influenced by a review even when they don’t know the reviewer. Whether it be through reading online reviews, watching a YouTube review video, or following a brand’s interaction with a consumer on social media, young people are privy to every detail of a consumer’s interaction with a brand and therefore have high standards when it comes to customer service. The impact that customer service reviews can have on ...

Retail 2.0: Incentivized Shopping

... Modern consumers expect incentives for their brand patronage and advocacy and are willing to strategize and even gamify the act of shopping in order to grab the best deals and reap their deserved rewards.Modern youth shop strategically in order to secure the best price for their purchases. While they are inclined to impulse shop when the urge seizes them, they’re thinking through their deliberate purchases down to the details, deciding on format of purchase (online or IRL), reading reviews and ...

Portraits Of A Generation

... generation's spending power, check out the report methodology.TOP PASSION POINTSMusic ranks among the top five passion points across generations in the U.S., demonstrating the relevance of this entertainment form to people’s lives. Among Ys and Zs, music ranks #1 of 30 passion points, while it ranks #2 for Xers and #4 for Boomers. Xers rank movies as their top passion point while Boomers rank reading as their #1 passion point out of 30. TV shows are a top passion point shared among Zs, Xers, and Boomers ...

Tech Truths

... it comes to tech adoption, they're still open to using new devices, influenced by younger generations, and they often consider it thrilling to learn how to use them. To that end, Boomers are willing to put in the effort, whether by reading instructions, unlike Ys and Zs who use tech intuitively while they figure something out, or taking classes, as several Boomers in our focus groups noted doing regularly at the Apple store. When learning something tech-related, such as using Uber or a smart ...

The Shape Of Belonging: A Map To Modern Community

... -viewing and thoughtful discussion. Additionally, she attends a free comedy improv show at the local theater every week with a large group. The weekly show fosters her sense of belonging because it has become a continuous ritual, which she believes is important when trying to create a personal community.Being from the countryside, Eleanor, from Reading, UK has a disparate community, with locations spread across several small villages connected by a long main road. She relies on community gathering ...