NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... RelayRides.IKEAFor its Second Hand Campaign, IKEA transformed its Facebook page into a virtual flea market to help fans unload items of IKEA furniture they no longer wished to own.APPLEApple has patented a platform for the resale, gifting, and transfer of “used” digital content.NEW WAYS TO COLLABORATIVELY CONSUME - COMMUNITY COLLECTIVES - Community-based groups that care for a collective property and share its use and output. THE SHARING GARDENThe Sharing Garden is a communally owned garden, the harvest of ...