Habits/Rituals: Impact On CPG Jun 23, 2020 ... workwear, with many young people sharing that they’re sticking to PJs, lounge clothing and athletic wear in recent months. In the area of food and beverage, forced shifts to cooking more for themselves has many young people discovering a passion for culinary crafts that they plan to maintain going forward. In addition, young people remain wary of dining out but have embraced contactless delivery for food and grocery items, which may spell a significant shift for the restaurant and grocery industries in ...
Influence Buy Category Dec 12, 2019 ... wide range of opportunities for your brand to branch out into other areas where youth are known to make purchases. For example: with the knowledge that youth who follow video game influencers are more likely to make restaurant purchases, restaurant or food brands should seek out partners with video game influencers in order to tap into their following—who we already know are likely to spend their money on restaurants. ...
Over Stimulation Sep 20, 2019 ... as an antidote to the overstimulation, not part of the bigger problem.Today, there's no end to the ways that Ys and Zs can spend their time. Whether it's finding the perfect workout, the hottest restaurant, or the newest pop-up, there's always something to explore, and apps make programming one's life as easy as tapping a button or swiping right. And this isn't necessarily a bad thing. The options available to modern youth provide new ways to connect, share experiences, and expand their ...
Free For All Sep 19, 2019 ... ) | Work on side projects to earn money | Work on passion projects (e.g., art, music) | Travel | Go to/explore new restaurants | Catch up on news/politics | Listen to podcasts | Go out to bars/clubs | Get involved in social causes | Other | None of the above 1 in 2 U.S. Trendsetters, and 2 in 5 in the UK, don't feel guilty if they spend a day in bed/lounging around. ACTIVE DAY PREFERENCESTrendsetters in the U.S. (58%) and UK (61%) would rather have a full/busy day than a quiet ...
It's A Mall World After All Jun 23, 2019 ... ). And while airports have recently evolved to provide more traditional mall-like experiences (see Home & Away), outside of this setup, the idea of the captive shopper has gone by the wayside. Retail environments across the board are having to rethink their very reasons for existing: hotels aren't just functional spaces for people to sleep; they need to provide an experience. Restaurants and bars aren't just for eating and drinking—they need to serve up an entire design aesthetic ready to be ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... word of mouth into Google advocacy. Sweetgreen takes a similar approach to social advocacy: once consumers reach “black status” in their Sweetgreen rewards app, they’re granted the option to host a dinner party for themselves and 10 friends inside a Sweetgreen restaurant. In this way, Sweetgreen turns the act of using its branded loyalty app to purchase its product into a social, IRL experience that consumers are apt, and moreover, required to share. Young consumers know that when they participate ...
Portraits Of A Generation Mar 23, 2019 ... . Xers rank TV shows as their #4 passion point of 30, and Boomers and Zs rank it #5. When it comes to gaming, younger generations are especially passionate, as they have destigmatized this form of entertainment and even turned it into a competitive sport. Zs rank gaming #2 of 30 passion points while Ys rank it #5. Boomers, Xers, and Ys rank cooking/food/restaurants #3 of 30, which aligns with their focus on family and communal activities.Which of the following, if any, are you personally passionate ...
Next Gen Brand Loyalty Mar 22, 2019 ... category, with more than half of Ys and Xers (56% and 52%, respectively) trying new options for restaurants, takeout, fast food, etc., along with 48% of Boomers and 42% of Zs. The majority of Ys also like to try a lot of different brands when it comes to accessories (51%), home décor/furniture (51%), groceries (50%), and traditional media (e.g., books, DVDs) (50%), indicating that they’re not a very brand loyal generation.Please indicate for each category whether you tend to buy the same brands or if ...
The Urge To Splurge Mar 16, 2019 ... | Shoes | Alcoholic beverages not at a bar/ restaurant (e.g., wine, beer, hard liquor) | Dining out (e.g., restaurants, takeout, fast food) | Tech and accessories (e.g., mobile device, headphones) | Beauty/grooming (e.g., hair care, makeup) | Groceries | Nonalcoholic beverages (e.g., coffee, soda, energy drinks, juice, water) | Entertainment events/experiences (e.g. theater, concerts) | Accessories not including shoes (e.g., wallet, jewelry) | Traditional media (e.g., books ...
The State Of The Sub/Urban Dec 15, 2018 ... a food hall, stores, and tech company offices. This walkable space will give suburbanites more of the feel of city life, while still having the comfort of living in the suburbs. Even Walmart wants to redevelop the suburbs with plans to turn the underused land in its parking lots into "Walmart Town Centers," which would house restaurants, food halls, shops, parks, and entertainment venues. The mass merchandiser plans to pilot this project in Spring 2019 at a Supercenter in ...
