Influence Buy Category Dec 12, 2019 ... wide range of opportunities for your brand to branch out into other areas where youth are known to make purchases. For example: with the knowledge that youth who follow video game influencers are more likely to make restaurant purchases, restaurant or food brands should seek out partners with video game influencers in order to tap into their following—who we already know are likely to spend their money on restaurants. ...
Free For All Sep 19, 2019 ... ) | Work on side projects to earn money | Work on passion projects (e.g., art, music) | Travel | Go to/explore new restaurants | Catch up on news/politics | Listen to podcasts | Go out to bars/clubs | Get involved in social causes | Other | None of the above 1 in 2 U.S. Trendsetters, and 2 in 5 in the UK, don't feel guilty if they spend a day in bed/lounging around. ACTIVE DAY PREFERENCESTrendsetters in the U.S. (58%) and UK (61%) would rather have a full/busy day than a quiet ...
It's A Mall World After All Jun 23, 2019 ... ). And while airports have recently evolved to provide more traditional mall-like experiences (see Home & Away), outside of this setup, the idea of the captive shopper has gone by the wayside. Retail environments across the board are having to rethink their very reasons for existing: hotels aren't just functional spaces for people to sleep; they need to provide an experience. Restaurants and bars aren't just for eating and drinking—they need to serve up an entire design aesthetic ready to be ...
Portraits Of A Generation Mar 23, 2019 ... . Xers rank TV shows as their #4 passion point of 30, and Boomers and Zs rank it #5. When it comes to gaming, younger generations are especially passionate, as they have destigmatized this form of entertainment and even turned it into a competitive sport. Zs rank gaming #2 of 30 passion points while Ys rank it #5. Boomers, Xers, and Ys rank cooking/food/restaurants #3 of 30, which aligns with their focus on family and communal activities.Which of the following, if any, are you personally passionate ...
Next Gen Brand Loyalty Mar 22, 2019 ... category, with more than half of Ys and Xers (56% and 52%, respectively) trying new options for restaurants, takeout, fast food, etc., along with 48% of Boomers and 42% of Zs. The majority of Ys also like to try a lot of different brands when it comes to accessories (51%), home décor/furniture (51%), groceries (50%), and traditional media (e.g., books, DVDs) (50%), indicating that they’re not a very brand loyal generation.Please indicate for each category whether you tend to buy the same brands or if ...
The Urge To Splurge Mar 16, 2019 ... | Shoes | Alcoholic beverages not at a bar/ restaurant (e.g., wine, beer, hard liquor) | Dining out (e.g., restaurants, takeout, fast food) | Tech and accessories (e.g., mobile device, headphones) | Beauty/grooming (e.g., hair care, makeup) | Groceries | Nonalcoholic beverages (e.g., coffee, soda, energy drinks, juice, water) | Entertainment events/experiences (e.g. theater, concerts) | Accessories not including shoes (e.g., wallet, jewelry) | Traditional media (e.g., books ...
The State Of The Sub/Urban Dec 15, 2018 ... a food hall, stores, and tech company offices. This walkable space will give suburbanites more of the feel of city life, while still having the comfort of living in the suburbs. Even Walmart wants to redevelop the suburbs with plans to turn the underused land in its parking lots into "Walmart Town Centers," which would house restaurants, food halls, shops, parks, and entertainment venues. The mass merchandiser plans to pilot this project in Spring 2019 at a Supercenter in ...
Welcome To The Club Dec 13, 2018 ... £1,000. An example of a more inclusive co-working company, KettleSpace is a New York City-based co-working collective that offers membership to its network of workspaces inside of restaurants. KettleSpace members pay between $25 to $99 per month, which includes bottomless tea, coffee, and snacks, as well as access to community events such as lunch and learns and happy hours. Along with work-related communities, young adults are also paying to belong to private clubs that cater to their social needs ...
The Shape Of Belonging: A Map To Modern Community Dec 12, 2018 ... where she was treated as a child and where she now takes her baby. Mary Jane appreciates the human-to-human interactions she has with people, such as in the grocery store or local eateries where she knows the employees well. Aside from lacking a gym on the main street of town, Mary Jane says that Tenafly has all the amenities that she needs, including great restaurants, beauty spas, nail salons, a farmers market-like grocery store, and an authentic local coffee shop. Young people’s draw to, and ...
Where There's A Will, There's Away Dec 10, 2018 ... willing to reduce their spending to be able to travel. As they tend to socialize more in the home than they did in years' past and are even shying away from drinking for various reasons including wanting to be more productive and healthier and to save money, they consider these easy areas to avoid. And while young generations are notorious foodies who tend to devote much of their spending to this category (see TasteMakers), they know that limiting their visits to restaurants or eliminating them ...